Associate Director, Ophthalmology Patient Experience

PR Girl Manifesto; Pennsylvania; Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Hybrid work model

On-site 3 days per week

Job summary

Merck is seeking an Associate Director for US Marketing Ophthalmology, Patient Experience Measurement & Engagement. Lead a cross-functional team to define how we measure the patient journey and continuously improve the experience from onboarding through ongoing therapy.

You will design differentiated engagement strategies, leverage patient and provider insights, and drive CRM-enabled communications, digital engagement, and caregiver support while ensuring regulatory compliance.

Qualifications

• Bachelor's degree or equivalent (BA/BS); MBA or equivalent preferred.
• 5+ years of experience in patient support, patient engagement, adherence, digital health, customer experience, or related healthcare programs.
• Ability to develop measurement frameworks and translate data into strategic decisions.
• Experience across patient research, behavioral data, program performance data, and digital analytics.

Responsibilities

• Define the patient experience measurement framework across access, onboarding, treatment, and persistence.
• Lead development of patient engagement strategies across the US Ophthalmology portfolio.
• Collaborate with Data & Analytics, Market Research, Patient Services, and Legal/Compliance to ensure aligned programs.
• Ensure governance, compliance, and risk management for patient engagement initiatives.
• Translate insights into actionable strategies to improve treatment continuity.

Skills

Patient engagement

Cross-functional leadership

Strategic thinking

Healthcare marketing

Digital analytics

Education

BA/BS

MBA preferred

Job description

Merck is seeking an Associate Director for US Marketing Ophthalmology, Patient Experience Measurement & Engagement. Lead a cross-functional team to define how we measure the patient journey and continuously improve the experience from onboarding through ongoing therapy.

You will design differentiated engagement strategies, leverage patient and provider insights, and drive CRM-enabled communications, digital engagement, and caregiver support while ensuring regulatory compliance.