Associate Director, Omnichannel Strategy

Scorpion Therapeutics; Rahway (NJ); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Medical/dental/vision

401(k)

Paid holidays/vacation

Compassionate and sick days

Job summary

Scorpion Therapeutics is seeking a Digital Marketing Ops liaison to align omnichannel strategy across web, email, and content for pet owners and veterinary professionals. You will translate business priorities into digital briefs, plan the backlog, and report performance to inform decisions.

The role requires 5+ years in digital marketing or marketing ops, a Bachelor’s degree, and familiarity with SFMC and/or Veeva.

Qualifications

• Strong written and verbal communication; translate ambiguous requests into executable digital briefs.
• Experience managing a backlog/intake process across multiple stakeholders/brands.
• Working knowledge of web, email/SFMC, content, and paid/organic channels (briefing/scoping; not execution expertise).
• Comfort with performance data/dashboards to craft reporting narratives.
• 5+ years in digital marketing, marketing ops, or business-facing digital liaison/account role.
• Bachelor’s degree in Marketing/Business/Communications (or related).
• Familiarity with Veeva and/or Salesforce Marketing Cloud (or similar).

Responsibilities

• Act as primary point of contact and trusted advisor; embed digital/omnichannel thinking in brand and media planning.
• Align strategy across web, SFMC/email, and digital content into unified omnichannel customer-journey strategies.
• Develop and intake internal digital briefs (objectives, timelines, success metrics) to enable execution without rework.
• Own and prioritize multi-brand digital backlog; run intake/prioritization sessions; maintain templates/criteria/SLAs.
• Consolidate performance into business narratives and recommendations.
• Proactively manage risk (capacity constraints, conflicting priorities, scope changes) and maintain a two-way context flow.
• Ensure content accuracy, build success plans/benchmarks, champion cross-species best practices, and lead quarterly planning cycles.

Skills

Communication

Backlog management

Digital marketing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

SFMC (Salesforce Marketing Cloud)

Veeva

Job description

Role Purpose

• Serve as the strategic connective layer between Companion Animals marketing stakeholders and the Digital Operations execution engine to align omnichannel strategy across web, email/SFMC, and digital content for pet owners and veterinary professionals.
• Translate business priorities into digital briefs, plan and prioritize the digital campaign backlog, and report performance to inform business decisions.

Key Responsibilities

• Act as primary point of contact and trusted advisor; embed digital/omnichannel thinking in brand and media planning.
• Align strategy across web, SFMC/email, and digital content into unified omnichannel customer-journey strategies.
• Develop and intake internal digital briefs (objectives, timelines, success metrics) to enable execution without rework.
• Own and prioritize multi-brand digital backlog; run intake/prioritization sessions; maintain templates/criteria/SLAs.
• Consolidate performance into business narratives and recommendations.
• Proactively manage risk (capacity constraints, conflicting priorities, scope changes) and maintain a two-way context flow.
• Ensure content accuracy, build success plans/benchmarks, champion cross-species best practices, and lead quarterly planning cycles.

Requirements & Qualifications

• Strong written/verbal communication; translate ambiguous requests into executable digital briefs.
• Experience managing a backlog/intake process across multiple stakeholders/brands.
• Working knowledge of web, email/SFMC, content, and paid/organic channels (briefing/scoping; not execution expertise).
• Comfort with performance data/dashboards to craft reporting narratives.
• 5+ years in digital marketing, marketing ops, or business-facing digital liaison/account role.
• Bachelor’s degree in Marketing/Business/Communications (or related).
• Familiarity with Veeva and/or Salesforce Marketing Cloud (or similar).

Preferred

• Shared services/Center of Excellence experience; project management experience.

Benefits (explicit)

• Annual bonus and long-term incentive (if applicable); medical/dental/vision, 401(k), paid holidays/vacation, compassionate and sick days.