B2C Marketing Manager - Customer Experience

Virbac Corporation; Westlake (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Virbac Corporation seeks a seasoned marketer to design and optimize digital journeys for pet owners, driving CRM and data activation across channels. You will lead the US B2C website relaunch with cross‑functional teams, and harness first‑party data to personalize experiences.

You’ll pair Snowflake CDP and SFMC to enable modern CRM capabilities and measure performance with analytics tools. The role requires expertise in B2C content, web leadership, and a proven track record in regulated consumer

Qualifications

• Bachelor's degree in marketing, digital media, business or related field.
• 6+ years of marketing experience with emphasis on CRM and data activation.
• Experience designing and optimizing customer journeys in digital channels.
• Strong knowledge of analytics and performance optimization.

Responsibilities

• Design, map, and implement digital experiences and email journeys for pet owners.
• Manage upgrade and relaunch of US B2C website with global teams and IT.
• Activate 1P/3P data across CRM and owned channels to personalize experiences.
• Collaborate on Snowflake CDP and SFMC to deliver modern CRM capabilities.
• Own B2C social media activation with agencies and internal teams.
• Apply A/B testing and ensure measurement plans for campaigns.

Skills

CRM

First-party data activation

Digital customer journeys

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

SFMC

Asana

Snowflake

GA4

Looker Studio

Adobe Analytics

Job description

Experiencing together a unique human adventure Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.

Key Responsibilities

• Pet Owner Journey Orchestration: Design, map, and implement digital experiences and email marketing journeys to nurture and convert pet owners.
• Manage Digital Properties: Manage the upgrade and relaunch of Virbac's US B2C website in partnership with global digital team, brand managers, and IT. Develop and oversee a digital content creation roadmap in partnership with Brand Managers. Utilize webmaster and analytical tools (such as GA4 and Looker Studio) to monitor consumer site engagement.
• 1P Data Activation: Drive the activation of first-party (1P) and third-party (3P) data and behavioral insights across CRM, owned digital channels, and media to personalize the pet owner experience and optimize performance.
• CRM Execution: Partner with internal teams to optimize our use of Snowflake CDP and Salesforce Marketing Cloud (SFMC) platform capabilities to deliver a modern CRM experience, and remain up-to-date on evolving best practices.
• Social Media Activation: Own the implementation of B2C social media strategy in partnership with agency, Brand Managers, and internal design team. Partner with agency and brand teams to activate insights and optimize.
• Measurement & Optimization: Employ A/B testing methodologies to maximize campaign performance and ensure that measurement/learning plans are in place for B2C initiatives.

Desired Skill Set

• You have significant, demonstrated experience in capturing, structuring, and activating first-party data within CRM ecosystems.
• You’ve developed content and CRM strategies for CPG and or pet health/pharma brands, and overseen the creation of B2C content in a regulated environment.
• You have a strong working knowledge of marketing analytics, and a track record of in-market optimization that drove results.
• You have experience in building and launching websites, and you understand how consumers find and consume information in today’s media/AI landscape.
• Ideally, you have worked with brands who employ a combination of B2B, B2C, and B2B2C tactics to drive sales.
• Experience working with animal health or human pharma brands is strongly preferred.
• If you don’t bring this to the team, you’re committed to learning.
• You have a proven ability to work inside a matrixed global environment, with the ability to engage and partner with team members across departments and from multiple countries.
• You know how to implement processes and are comfortable navigating ambiguity.

Minimum Requirements

• Bachelor's Degree from an accredited College or University in Marketing, Digital Media, Business Administration, or a related field.
• 6+ years of Marketing experience, with a heavy emphasis on CRM, first-party data activation, and digital customer journeys.

Platform Experience

• Required: CRM and project management software (Asana, etc.) SFMC or similar marketing automation platform.
• Functional understanding of data transformation process and capabilities within Snowflake or similar CDP.
• Strong working knowledge of digital/social media landscape and third-party data providers.
• Highly Desired: Experience using GA4 or Adobe Analytics to monitor website performance.
• Preferred: Experience in animal health, veterinary, or pet care categories is strongly preferred.

Virbac provides numerous career opportunities, thanks to the diversity of its jobs and their international dimension. Joining Virbac means joining dynamic teams ambitious for success.

Focusing on animal health, from the beginning At Virbac, we provide innovative solutions to veterinarians, farmers and animal owners in more than 100 countries around the world. Covering more than 50 species, our range of products and services enables to diagnose, prevent and treat the majority of pathologies. Every day, we are committed to improving animals' quality of life and to shaping together the future of animal health.