B2C Marketing Manager - Customer Experience

Virbac; Westlake (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

Virbac seeks a B2C Marketing Manager for its Customer Experience team in the US. You will shape omnichannel journeys for pet owners and orchestrate campaigns across multiple brands to drive demand and sales.

You will oversee the upgrade of Virbac's US B2C website, develop a content roadmap, and activate data across CRM and media. Strong analytics and cross-functional collaboration are essential.

Qualifications

• 6+ years of Marketing experience with emphasis on CRM and first-party data activation.
• Experience designing digital customer journeys for B2C audiences.
• Knowledge of regulated environments in pet health or pharma preferred.

Responsibilities

• Own omnichannel experience for pet owners and drive CRM-driven campaigns.
• Lead website upgrades and content roadmap with global teams.
• Activate 1P/3P data across CRM and owned channels to personalize experiences.
• Utilize SFMC to deliver modern CRM experiences and optimize performance.
• Own social media activation and measurement plans.

Skills

CRM activation

Digital marketing

Data-driven decision making

CRM journeys

Cross-functional collaboration

Website optimization

Education

Bachelor’s in Marketing or related

Tools

SFMC

Snowflake CDP

GA4/Adobe Analytics

Looker Studio

Asana

Job description

Experiencing together a unique human adventure

Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.

We are seeking an experienced and motivated individual to join Virbac as a B2C Marketing Manager within our Customer Experience team.

In this role, you will shape the evolution of Virbac's omnichannel experience for pet owners and orchestrate unified campaigns across multiple pet care and prescription (Rx) brands to drive consumer demand and sales.

Key Responsibilities

• Pet Owner Journey Orchestration: Design, map, and implement digital experiences and email marketing journeys to nurture and convert pet owners.
• Manage Digital Properties: Manage the upgrade and relaunch of Virbac's US B2C website in partnership with global digital team, brand managers, and IT. Develop and oversee a digital content creation roadmap in partnership with Brand Managers. Utilize webmaster and analytical tools (such as GA4 and Looker Studio) to monitor consumer site engagement.
• 1P Data Activation: Drive the activation of first-party (1P) and third-party (3P) data and behavioral insights across CRM, owned digital channels, and media to personalize the pet owner experience and optimize performance.
• CRM Execution: Partner with internal teams to optimize our use of Snowflake CDP and Salesforce Marketing Cloud (SFMC) platform capabilities to deliver a modern CRM experience, and remain up-to-date on evolving best practices.
• Social Media Activation: Own the implementation of B2C social media strategy in partnership with agency, Brand Managers, and internal design team. Partner with agency and brand teams to activate insights and optimize.
• Measurement & Optimization: Employ A/B testing methodologies to maximize campaign performance and ensure that measurement/learning plans are in place for B2C initiatives.

Desired Skill Set

• You have significant, demonstrated experience in capturing, structuring, and activating first-party data within CRM ecosystems.
• You’ve developed content and CRM strategies for CPG and or pet health/pharma brands, and overseen the creation of B2C content in a regulated environment.
• You have a strong working knowledge of marketing analytics, and a track record of in-market optimization that drove results.
• You have experience in building and launching websites, and you understand how consumers find and consume information in today's media/AI landscape.
• Ideally, you have worked with brands who employ a combination of B2B, B2C, and B2B2C tactics to drive sales.
• Experience working with animal health or human pharma brands is strongly preferred. If you don't bring this to the team, you're committed to learning.
• You have a proven ability to work inside a matrixed global environment, with the ability to engage and partner with team members across departments and from multiple countries.
• You know how to implement processes and are comfortable navigating ambiguity.
• Bachelor's Degree from an accredited College or University in Marketing, Digital Media, Business Administration, or a related field.
• 6+ years of Marketing experience, with a heavy emphasis on CRM, first-party data activation, and digital customer journeys.

Platform Experience

• Required:
  • CRM and project management software (Asana, etc.)
  • SFMC or similar marketing automation platform
  • Functional understanding of data transformation process and capabilities within Snowflake or similar CDP
  • Strong working knowledge of digital/social media landscape and third-party data providers
• Highly Desired:
  • Experience using GA4 or Adobe Analytics to monitor website performance

Preferred

Experience in animal health, veterinary, or pet care categories is strongly preferred.

An ideal candidate will possess a mix of both corporate brand management and creative/digital agency experience.