Associate Director of SEO & AI Growth Strategy (Fully Remote)

The Digital Stronghold; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

The Digital Stronghold is seeking a senior SEO leader to own organic and AI-driven discovery, reporting to the SVP of Consumer Marketing. You will set strategy, standards, and partner with brand teams and Product & Technology.

Grow organic and AI-referred traffic into profitable acquisition channels, build brand-specific roadmaps, and keep sites technically optimized. You’ll create playbooks for cross-brand improvement and drive measurable growth.

Qualifications

• 8+ years SEO experience in ecommerce.
• Analytical ability to turn data into executive recommendations.

Responsibilities

• Own organic and AI-driven discovery strategy and roadmaps.
• Grow organic and AI-referred traffic into profitable acquisition channels.
• Collaborate with brand teams and Product & Technology to improve sites.

Skills

SEO strategy

Analytics GA4

Technical SEO

Stakeholder comms

Tools

Shopify

Google Search Console

GA4

Job description

• Report to SVP of Consumer Marketing as senior individual contributor owning organic and AI-driven discovery.
• Set strategy and standards, prioritize efforts, and partner with brand teams and Product & Technology.

What You'll Do:

• Grow organic and AI-referred traffic into profitable acquisition channels for each brand.
• Build search roadmaps by brand, managed as one shared backlog.
• Keep sites technically optimized and create playbook for cross-brand improvement.

What You'll Bring:

• 8+ years SEO experience in ecommerce with track record of growing organic revenue.
• Strong technical skills including Shopify, Google Search Console, GA4.
• Analytical ability to turn data into executive recommendations.

The Digital Stronghold

The Digital Stronghold is home to a portfolio of consumer apparel and accessories brands, offering shared capabilities to help them grow. The company is an equal opportunity employer with a collaborative culture guided by values like 'Own the outcome' and 'Build for the long haul'.