Remote Associate Director: SEO & AI Growth

The Digital Stronghold; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

The Digital Stronghold is seeking an Associate Director of SEO & AI Growth Strategy to lead organic search and AI-driven discovery for its portfolio of five brands. You will set the strategy, optimize site health, and partner with brand teams and Product & Technology to drive scalable acquisition.

This is a senior individual contributor role with significant cross-brand influence. You will build roadmaps, define targets, and lead initiatives across technical SEO, content optimization, and

Qualifications

• 8+ years of SEO and search marketing experience.
• Experience supporting multiple brands/sites, in-house or at an agency.
• Strong technical SEO skills, including Shopify, Google Search Console, GA4 and a major SEO platform.
• Ability to write clear requirements for engineers and influence teams without direct authority.
• Strong analytical skills, with a talent for turning data into clear recommendations for executives.
• Real curiosity about how AI is changing discovery, and an eagerness to test new approaches.

Responsibilities

• Grow organic search and AI-referred traffic into profitable, scalable acquisition channels for every brand, and set targets with brand leaders.
• Build a search and discovery roadmap for each brand, prioritized by revenue impact, and manage one shared backlog across the portfolio.
• Keep every brand’s site technically sound and easy for search engines and AI systems to understand, including crawlability, structured data, site speed and migrations.
• Make collection pages, product pages and editorial content work harder in search results and AI-generated answers, in partnership with brand, merchandising and copy teams.
• Track how each brand shows up in AI answers, fix gaps and inaccuracies, and test new approaches as search changes.
• Create a shared playbook and spread what works across brands, so a win for one brand benefits all of them.

Skills

SEO strategy

Stakeholder influence

Data-driven decisions

Team collaboration

Tools

Shopify

Google Search Console

GA4

Major SEO platform

Job description

The Digital Stronghold is seeking an Associate Director of SEO & AI Growth Strategy to lead organic search and AI-driven discovery for its portfolio of five brands. You will set the strategy, optimize site health, and partner with brand teams and Product & Technology to drive scalable acquisition.

This is a senior individual contributor role with significant cross-brand influence. You will build roadmaps, define targets, and lead initiatives across technical SEO, content optimization, and