Associate Director: SEO & AI Growth (Remote)

The Digital Stronghold; San Francisco (CA); Remote; USD 120,000 - 190,000; Full time

Job summary

The Digital Stronghold is seeking an Associate Director of SEO & AI Growth Strategy to lead organic search and AI-driven discovery across its growing portfolio of brands. This senior individual contributor role reports to the SVP of Consumer Marketing and sets strategy, standards, and priorities across brand teams and Product & Technology.

You’ll own technical SEO, forecasting, and the roadmap for search and discovery, ensuring sites are crawlable, fast, and understood by search engines and AI.

Qualifications

• 8+ years of SEO and search marketing experience, ideally in ecommerce.
• Experience supporting multiple brands or sites, in-house or at an agency.
• Strong technical SEO skills, including Shopify experience, plus Google Search Console, GA4 and a major SEO platform.

Responsibilities

• Grow organic search and AI-referred traffic into profitable, scalable acquisition channels for every brand, and set targets with brand leaders.
• Build a search and discovery roadmap for each brand, prioritized by revenue impact, and manage one shared backlog across the portfolio.
• Keep every brand’s site technically sound and easy for search engines and AI systems to understand, including crawlability, structured data, site speed and migrations.
• Make collection pages, product pages and editorial content work harder in search results and AI-generated answers, in partnership with brand, merchandising and copy teams.
• Track how each brand shows up in AI answers, fix gaps and inaccuracies, and test new approaches as search changes.
• Create a shared playbook and spread what works across brands, so a win for one brand benefits all of them.

Skills

SEO Strategy

Technical SEO

Ecommerce SEO

Shopify

GA4

Google Search Console

AI in search

Cross-functional collaboration

Tools

Shopify

GA4

Google Search Console

SEO Platform

Job description

The Digital Stronghold is seeking an Associate Director of SEO & AI Growth Strategy to lead organic search and AI-driven discovery across its growing portfolio of brands. This senior individual contributor role reports to the SVP of Consumer Marketing and sets strategy, standards, and priorities across brand teams and Product & Technology.

You’ll own technical SEO, forecasting, and the roadmap for search and discovery, ensuring sites are crawlable, fast, and understood by search engines and AI.