Associate Director of Admissions

Auburn University Montgomery; Montgomery (AL); On-site; USD 65,000 - 90,000; Full time

Job summary

Auburn University Montgomery's Office of Admissions is seeking an Associate Director of Admissions to lead yield initiatives, rely on CRM data, and drive enrollment goals. You will supervise counselors, plan admitted student events, and develop personalized communications for prospective students across channels.

The role requires a Bachelor’s degree and at least three years in higher education admissions, with strong data analytics and reporting skills. Office of Admissions.

Qualifications

• Bachelor’s degree in a related area.
• Minimum of 3 years of experience in higher education admissions or enrollment management.
• Demonstrated focus on recruitment and conversion strategies.
• Experience with CRM data analytics and regular reporting.

Responsibilities

• Develop and execute yield plans to convert admitted students to enrolled students.
• Monitor application funnels, analyze conversion metrics, and use CRM tools to track engagement.
• Plan on-campus and virtual yield events, such as admitted student days and regional receptions.
• Develop personalized communications for prospective and admitted students via email, phone, and digital channels.
• Build partnerships with campus stakeholders, high school counselors, and alumni to enhance recruitment efforts.
• Train and supervise admission counselors and student workers on conversion techniques.

Skills

CRM data analytics

Staff supervision

Event planning

Communication planning

Education

Bachelor's degree in a related area

Tools

Banner ERP

Workday

Oracle

Salesforce

Job description

Overview

The Office of Admissions is accepting applications for the position of Associate Director of Admissions. The purpose of this position is to increase yield, conversion, and drive enrollment goals by executing strategic communication, managing admitted student events, and utilizing CRM data to convert applicants into enrolled students. This position will lead initiatives targeting admitted student engagement, analyze applicant funnels, and supervise counselors to ensure targeted yield outcomes.

Responsibilities

• Develop and execute comprehensive yield plans, focusing on converting admitted students to enrolled students.
• Monitor application funnels, analyze conversion metrics, and utilize CRM tools to track student engagement.
• Assist with the planning and execution of on-campus and virtual yield events, such as admitted student days and regional receptions.
• Assist with the development of personalized communication plans (email, phone, digital) for prospective and admitted students.
• Build partnerships with campus stakeholders, high school counselors, and alumni to enhance personalized recruitment efforts.
• Train and supervise admission counselors and student workers on conversion techniques.
• Attend scholarship award day events.
• Manage the logistics of recruitment and yield travel; maintain the admissions travel schedule and recruitment calendar. Provide feedback to the Senior Director about trends in key recruitment markets to determine where is best to send Admissions Counselors for recruitment events.
• Track and record visiting student data in the CRM.
• Assist with the coordination and implementation of on-campus recruitment programs (large open house events, guidance counselor tours, admitted student days, transfer student days, and individual and school group visits).
• Provide coverage for college fair conflicts and conduct information sessions as necessary.
• Discuss recruitment plans with Admissions Counselors and serve as resource for the development and recruitment efforts.
• Extract data from ERP/SIS (Banner) and CRM and develop regular and periodic reports on admissions, enrollment, and student admissions.
• Consistently review all components of the recruiting model and make changes as necessary to achieve incoming class goals.
• Supervise staff members and coordinate the selection, training, evaluation, and development of staff positions.

Qualifications

A Bachelor’s degree in a related area; minimum of 3 years of experience in higher education, preferably working within admissions and recruitment outreach initiatives or enrollment management, with a demonstrated focus on recruitment and conversion strategies.

Minimum Knowledge, Skills and Abilities

• Demonstrated success in working with faculty, students, parents and staff;
• General knowledge of university operations, policies and procedures;
• Superior communication and organizational skills with the ability to manage concurrent projects and demands;
• Excellent human relations and administrative skills, especially the ability to manage sensitive information with decorum and confidentiality;
• Ability to participate in recruitment events and travel on occasional nights and weekends;
• Ability to effectively navigate ERP/SIS systems (e.g. Banner, Workday, Oracle, etc.)
• Proven expertise in CRM systems (e.g., Salesforce, Slate, Recruit, Element451, etc.), data analytics, and high-level communication skills.
• Ability to provide work direction to staff and student employees.

Equal Opportunity Compliance Statement

AUBURN UNIVERSITY AT MONTGOMERY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Human Resources/ Affluent Action/Equal Employment Opportunity (AA/EEO) strives to ensure an inclusive and equitable working, living, and learning environment for members of the AUM community.