Assistant Director, Admissions & Recruitment

Lamar University; Beaumont (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

The Assistant Director of Admissions - Recruitment at Lamar University in Beaumont, TX leads freshman recruitment initiatives to meet enrollment goals. The role supervises admissions staff, develops effective recruitment and yield strategies, and uses data to optimize performance while collaborating with campus partners.

The position requires a Bachelor's degree and several years in recruitment or higher education, with preference for leadership experience and CRM knowledge, including Slate.

Qualifications

• Bachelor’s degree required; Master’s preferred.
• 4 years of progressive recruitment or higher education experience.
• Experience with CRM systems, especially Slate, is highly desirable.
• Demonstrated leadership experience and ability to lead staff.

Responsibilities

• Develop, implement, and refine a comprehensive recruitment strategy and annual plan to meet enrollment goals.
• Supervise Admissions counselors; monitor recruitment funnel and performance; use data-informed strategies.
• Enhance recruitment communications, marketing initiatives, and prospective student engagement.
• Collaborate with campus stakeholders to set and achieve annual and strategic recruitment goals.
• Coordinate planning and assessment of special admissions programs and recruitment events.
• Perform other duties as assigned to support the university.

Skills

Leadership

Strategy development

Data analysis

Communication

Team supervision

Education

Bachelor's degree

Master's degree

Tools

Slate CRM

Job description

Job Summary

The Assistant Director of Admissions - Recruitment provides leadership and strategic oversight for freshman recruitment initiatives designed to achieve institutional enrollment goals. The position supervises admissions recruitment staff, develops and implements recruitment and yield strategies, analyzes enrollment trends and performance metrics, and collaborates with university stakeholders to enhance prospective student engagement and enrollment outcomes.

Essential Job Functions

• Develop, implement, and continuously refine a comprehensive recruitment strategy and annual plan that aligns with institutional enrollment goals across freshman student populations.
• Supervise and evaluate Admissions counselors; utilize Slate and other enrollment management tools to monitor recruitment, funnel performance, assess recruitment effectiveness, and implement data informed strategies to achieve enrollment goals.
• Develop, recommend, and implement enhancements to recruitment communications, marketing initiatives, and prospective student engagement strategies to support enrollment growth objectives.
• Collaborate with enrollment leadership and campus stakeholders to establish, implement, assess, and achieve annual and strategic recruitment goals and objectives.
• Coordinate and oversee the planning, implementation, and assessment of special admissions programs, recruitment events, and strategic enrollment projects.
• Other duties may be assigned to this position on a regular or occasional basis to respond to the needs of the university.

Minimum and Desired Qualifications

Minimum Qualifications:

• Bachelor’s Degree.
• 4 years of progressive recruitment, admissions, and/or higher education experience required.
• Other relevant leadership experiences may substitute.

Desired Qualifications:

• Master's degree in leadership, business management, higher education, or another related field.
• Experience and knowledge of Slate or other CRM systems.
• Enrollment in and successful completion of MGMT 3311 Leadership Essentials within the first six months of employment.

Supplemental Information

Key Competencies:

• Leadership & Team Development: Ability to lead, coach, and develop professional staff, including managing through others and fostering accountability, collaboration, and high performance.
• Data-Informed Strategy: Ability to analyze data to inform strategy, monitor performance, and adjust tactics to meet enrollment goals.
• Strategic Communication & Messaging: Ability to communicate effectively across various audiences through clear, persuasive written, verbal, and presentation skills.
• Judgement & Decision-Making: Ability to exercise discretion and sound judgement in handling sensitive student information, personnel matters, and organizational priorities.
• Collaboration & Cross-Functional Engagement: Ability to build strong working relationships across divisions (academic colleges, graduate programs, international offices, marketing, etc.) to support recruitment goals.
• Adaptability & Innovation: Demonstrated flexibility and an initiative-taking mindset in responding to changing enrollment trends, technologies, and student needs

Physical Requirements:

• The ability to sit, stand, walk, communicate effectively, and operate standard office equipment for extended periods.
• The position may require occasional lifting and carrying of materials up to 25 pounds and travel to on-campus and off campus locations in support of departmental activities.

Job Conditions:

• Work is performed in a combination of office and event settings and requires regular interaction with internal and external stakeholders.
• This position may also require travel and work a varied schedule with flexible hours, including some weekends and evenings.

Special Note:

• We are unable to provide visa sponsorship for this position. Candidates must be authorized to work in the United States without the need for sponsorship now or in the future.

Lamar University is An Equal Opportunity Employer

Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.

This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.