Associate Director, Media & Activation — Obesity (Remote)

Ladders; United States; Remote; USD 164,000 - 222,000; Full time

Benefits offered by this job

Comprehensive health coverage

Retirement and savings plan with good

Discretionary annual bonus program

Stock-based long-term incentives

Flexible work models

Job summary

Ladders is seeking an Associate Director for Media and Activation Planning in obesity and related conditions to translate brand strategy into actionable channel investment plans. Remote US-based role with collaboration across internal teams and agencies to optimize performance.

Responsibilities include leading media plan development, aligning plans with audience insights, and driving activation execution with cross-functional partners while maintaining fiscal discipline.

Qualifications

• Pharmaceutical/biotech experience preferred.
• Strong media planning and activation capabilities.
• Ability to manage complex budgets and timelines.
• Experience coordinating with HCP marketing and Corporate Affairs.

Responsibilities

• Own channel investment strategy and translate brand objectives into actionable plans.
• Lead media plan development and execution with agency partners.
• Ensure media plans align with audience insights and brand priorities.
• Partner with the Director to evaluate opportunities and recommend tradeoffs.
• Lead activation planning in collaboration with cross-functional teams.
• Translate activation concepts into detailed executable plans.

Skills

Media planning

Campaign activation

Budget management

Cross-functional collaboration

Education

Doctorate

Master's

Bachelor's

Associate's

High school diploma

Job description

Ladders is seeking an Associate Director for Media and Activation Planning in obesity and related conditions to translate brand strategy into actionable channel investment plans. Remote US-based role with collaboration across internal teams and agencies to optimize performance.

Responsibilities include leading media plan development, aligning plans with audience insights, and driving activation execution with cross-functional partners while maintaining fiscal discipline.