Associate Director, Media & Activation Strategy - Obesity Focus

Amgen; Thousand Oaks (CA); Hybrid; USD 164,000 - 222,000; Full time

Benefits offered by this job

Flexible work models

Competitive benefits package

Stock-based incentives

Job summary

Amgen in Thousand Oaks, CA is seeking an Associate Director of Media and Activation Planning for US Obesity and Related Conditions. You will translate brand objectives into channel investment strategies and lead cross-functional media plans and activation delivery.

You will own the plan from strategy through execution, manage agency partners, coordinate with HCP Promotion and Corporate Affairs, and mentor the Senior Manager, Activation & GEO to drive strong results.

Qualifications

• Experience in media planning and activation within healthcare or regulated industries.
• Ability to manage budgets, timelines, and agency deliverables.
• Strong analytical and communication skills.

Responsibilities

• Own channel investment strategy and translate briefs into plans.
• Lead development and execution of media plans with agencies.
• Coordinate cross-functional partners for timely delivery.
• Lead and develop Senior Manager, Activation & GEO to drive results.

Skills

Media planning

Channel investment

Campaign activation

Integrated marketing

Education

Doctorate degree

Master’s degree

Bachelor’s degree

Associate’s degree

High school diploma

Job description

Amgen in Thousand Oaks, CA is seeking an Associate Director of Media and Activation Planning for US Obesity and Related Conditions. You will translate brand objectives into channel investment strategies and lead cross-functional media plans and activation delivery.

You will own the plan from strategy through execution, manage agency partners, coordinate with HCP Promotion and Corporate Affairs, and mentor the Senior Manager, Activation & GEO to drive strong results.