Associate Director Media and Activation Planning Obesity and Related Conditions

Amgen Inc.; Thousand Oaks (CA); Hybride; USD 164 000 - 222 000; Plein temps

Avantages offerts par ce poste

Stock-based incentives

Award-winning time-off plans

Flexible work model (remote/hybrid)

Résumé du poste

Amgen Inc. is seeking an Associate Director of Media and Activation Planning for US Obesity and Related Conditions.

You will lead the planning and execution engine for media and activation, translating briefs into channel investments and detailed media plans while coordinating with HCP Promotion and Corporate Affairs. The role requires strong experience in media planning, activation, and integrated marketing, plus cross-functional leadership and analytics capabilities to optimize performance

Qualifications

• Doctorate or advanced degree plus marketing/sales experience required per table.
• Strong experience in media planning, channel investment, campaign activation, or integrated marketing.
• Experience coordinating with HCP marketing, Corporate Affairs, or cross-functional partners.
• Analytical, communication, and project leadership skills essential.
• Pharmaceutical or healthcare experience preferred.

Responsabilités

• Lead planning and execution engine for media and activation plans.
• Translate the brief into channel investment strategy and media plans.
• Coordinate internal and external partners to move plans forward on time.
• Lead and develop Senior Manager, Activation & GEO.
• Measure and optimize media performance with analytics partners.

Connaissances

Media planning

Channel investment

Campaign activation

Integrated marketing

Analytical skills

Communication

Project leadership

Cross-functional collaboration

Regulated-industry experience

Formation

Doctorate degree

Master’s degree

Bachelor’s degree

Associate’s degree

High school diploma/GED

Description du poste

Career Category

Marketing

Job Description

Associate Director Media and Activation Planning US Obesity and Related Conditions

What you will do

The Associate Director, Media & Activation Planning leads the planning and execution engine for the brand’s media and activation plans. The role translates the integrated brief into channel investment strategy, detailed media plans, and coordinated activation delivery, while ensuring alignment with HCP Promotion and Corporate Affairs.

What sets this role apart

• Own the connection between strategic media direction and day-to-day planning and delivery.
• Lead channel investment, media execution, activation logistics, and performance measurement.
• Coordinate internal and external partners so the plan moves forward on time and with clear accountability.
• Lead and develop a direct report: Senior Manager, Activation & GEO, setting priorities, coaching for growth, and enabling strong execution.

Key responsibilities

Channel Investment and Media Planning

• Own channel investment strategy and translate brand objectives and the integrated brief into channel plans, audience approaches, and investment recommendations.
• Lead development and execution of media plans with agency partners, including channel mix, timing, targeting, content requirements, and optimization.
• Ensure media plans reflect audience insight, platform behavior, brand priorities, and applicable governance requirements.
• Partner with the Director to evaluate opportunities and recommend tradeoffs that improve plan effectiveness and efficiency.

Activation Planning and Delivery

• Lead activation identification and planning in partnership with the Director, Consumer, HCP, Corporate Affairs, and other relevant teams.
• Translate activation concepts into executable plans, including objectives, partner roles, requirements, schedules, budgets, and logistics.
• Coordinate internal alignment and approvals, ensuring partners understand decisions, milestones, and dependencies.
• Lead and Develop Senior Manager , to coordinate activation execution and cross-channel delivery.

Cross-Functional and Agency Leadership

• Coordinate with HCP Promotion to align media and activation with HCP omnichannel and promotional activity.
• Partner with Corporate Affairs on integrated opportunities and ensure the right functions are involved during planning and execution.
• Manage working relationships with media, AOR, other agency partners and GCCI; clarify deliverables, timelines, and decision rights.
• Maintain clear project plans and communicate risks, decisions, and changes to stakeholders.

Measurement and Optimization

• Lead media measurement planning with agency and analytics partners, including channel KPIs, reporting cadence, and learning questions.
• Monitor media and activation performance, identify issues and opportunities, and recommend adjustments to the Director.
• Synthesize results into clear updates and actionable learning for future planning.

What we expect of you

Basic qualifications

Doctorate degree and 2 years of Marketing/Sales experience OR Master’s degree and 4 years of Marketing/Sales experience OR Bachelor’s degree and 6 years of Marketing/Sales experience OR Associate’s degree and 10 years of Marketing/Sales experience OR High school diploma/GED and 12 years of Marketing/Sales experience.

Preferred qualifications

• Strong experience in media planning, channel investment, campaign activation, or integrated marketing.
• Demonstrated ability to manage complex plans, budgets, timelines, and agency deliverables.
• Experience coordinating with HCP marketing, Corporate Affairs, or other cross-functional partners.
• Strong analytical, communication, and project leadership skills.
• Pharmaceutical, healthcare, consumer health, or other regulated-industry experience preferred.

What you can expect of us

A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts

A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

Stock-based long-term incentives

Award-winning time-off plans

Flexible work models, including remote and hybrid work arrangements, where possible

Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

careers.amgen.com

Salary Range

164,283.75USD -222,266.25 USD