Senior Director, HCP Marketing (Transplant Nephrology)

Biogen; Cambridge (MA); On-site; USD 250,000 - 400,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

Paid vacation

Stock purchase plan

Tuition reimbursement

Disability insurance

Job summary

Scorpion Therapeutics in the United States seeks a results-driven marketing leader to spearhead HCP strategy and campaigns for AMR/MVI therapies. You will design messaging, coordinate cross-functional teams, and guide the 3-year brand roadmap to educate and activate transplant nephrologists and related HCPs.

You will lead a launch-focused team, manage budgets and agencies, develop omnichannel campaigns, and partner with global teams to shape brand identity and unbranded efforts while driving

Qualifications

• 12+ years commercial experience in pharma/biotech.
• 8+ years marketing/marketing-adjacent in pharma/biotech including launch experience.
• Knowledge of US promotional regulatory guidelines and ability to navigate MLR.
• Experience in complex/under-developed therapeutic areas; Transplant/Nephrology/Immunology highly preferred.
• Omnichannel campaign design and execution (media plans, data/insight analysis, 3-year customer engagement strategy).
• Strong leadership; can perform in fast-paced environments; influence without authority.
• Project/vendor management with resource and fiscal management.

Responsibilities

• Serve as U.S. HCP-lead to develop HCP strategy, design creative campaigns, develop messaging, and coordinate customer experience aligned with HCP practices/systems while overcoming treatment barriers.
• Lead marketing efforts to educate and activate transplant nephrologists and associated HCPs for the first therapy indicated for AMR and MVI; lead teams for branded and disease education initiatives; collaborate cross-functionally and across channels.
• Lead design and implementation of the 3-year brand roadmap, improving education, activation, and market maturation; define market development and customer experience strategies driving cross-audience solutions.
• Deliver a marketing plan that proactively grows product adoption; incorporate education, scientific exchange, relationship building, evidence generation, and engagement with the HCP ecosystem to impact delivery of care.
• Collaborate with global partners on brand identity/positioning and deliver an unbranded campaign.
• Collaborate with Business Intelligence and Operations to drive insights on targeted physician audiences.
• Assess competition in AMR/MVI and identify opportunities to refine strategy amid changing market dynamics.
• Build and manage a team to support preparation and execution of branded campaigns.
• Be a core member of the U.S. Launch Operating Team.
• Manage budgets and agency partners.

Skills

Leadership

Cross-functional collaboration

HCP marketing

Launch experience

Omnichannel marketing

Budget management

Education

MBA or advanced degree

Tools

Vendor management

Job description

What You’ll Do

• Serve as U.S. HCP-lead to develop HCP strategy, design creative campaigns, develop messaging, and coordinate customer experience aligned with HCP practices/systems while overcoming treatment barriers.
• Lead marketing efforts to educate and activate transplant nephrologists and associated HCPs for the first therapy indicated for AMR and MVI; lead teams for branded and disease education initiatives; collaborate cross-functionally and across channels.
• Lead design and implementation of the 3-year brand roadmap, improving education, activation, and market maturation; define market development and customer experience strategies driving cross-audience solutions.
• Deliver a marketing plan that proactively grows product adoption; incorporate education, scientific exchange, relationship building, evidence generation, and engagement with the HCP ecosystem to impact delivery of care.
• Collaborate with global partners on brand identity/positioning and deliver an unbranded campaign.
• Collaborate with Business Intelligence and Operations to drive insights on targeted physician audiences.
• Assess competition in AMR/MVI and identify opportunities to refine strategy amid changing market dynamics.
• Build and manage a team to support preparation and execution of branded campaigns.
• Be a core member of the U.S. Launch Operating Team.
• Manage budgets and agency partners.

Who You Are (Qualifications)

• High-impact, hands-on leader with experience integrating cross-functional considerations into commercial strategic initiatives, team decisions, and work products.
• Proven track record in HCP marketing and launches (ideally rare/complex specialties); experience with infused/buy & bill products; US commercial expertise.

Required Skills

• Bachelor’s degree (MBA or advanced degree preferred).
• 12+ years commercial experience; 8+ years marketing/marketing-adjacent in pharma/biotech including launch experience.
• Knowledge of US promotional regulatory guidelines and ability to navigate MLR.
• Experience in complex/under-developed therapeutic areas; Transplant/Nephrology/Immunology highly preferred.
• Omnichannel campaign design and execution (media plans, data/insight analysis, 3-year customer engagement strategy).
• Strong leadership; can perform in fast-paced environments; influence without authority.
• Project/vendor management with resource and fiscal management.
• Leadership/development of direct and matrixed teams.
• Ability to travel up to 25%.

Preferred Skills

• Field/customer-facing experience.

Benefits (explicit)

• Medical, dental, vision, life; fitness/wellness programs; short- and long-term disability; paid vacation (15 days) plus end-of-year shutdown (Dec 26–Dec 31); company paid holidays and personal days; sick time; paid maternity/parental leave; 401(k) match; employee stock purchase plan; tuition reimbursement (up to $10,000/year); Employee Resource Groups participation.