Director, HCP Marketing Oncology - Lung

Biopharma Careers; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 240,000; Full time

Job summary

GSK is seeking a Director of HCP Marketing, Oncology – Lung to lead the US HCP and APP marketing strategy, driving launch readiness and a differentiated position in a competitive oncology landscape. You will own end-to-end marketing from insights to messaging and asset development to deliver compelling experiences and measurable impact.

You will translate clinical evidence and market dynamics into differentiated value propositions, partnering with Sales, Medical, Market Access, Insights &

Qualifications

• Bachelors degree in business, marketing, life sciences, or related field.
• 4+ years in pharmaceutical marketing, with a minimum of 2+ years of oncology marketing experience.
• Demonstrated in-line (brand) marketing experience.
• Experience developing and executing commercial strategy.
• Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs.
• Demonstrated ability to lead cross-functional teams and influence without formal authority.

Responsibilities

• Lead HCP Strategy and APP Strategy owning the integrated US HCP Marketing Strategy and Tactical Plan, including customer journey, positioning, value proposition, message strategy and key initiative required to drive education, trial, adoption, and sustained use across oncologists, nurse practitioners, physician assistants and other key treatment decision makers.
• Develop and Execute an integrated HCP customer experience, leveraging segmentation, targeting, customer insights and data to deliver relevant and differentiated engagement across personal, digital, omnichannel, peer-to-peer, and other channels.
• Lead HCP Asset Strategy and Execution, including development of core promotional campaigns, field-facing resources and other HCP marketing initiatives, while managing agency partners and ensuring high-quality, compliant execution aligned with brand strategy and business objectives.
• Drive Cross-Functional Leadership and insight generation, partnering across Sales, Medical, Market Access, Insights & Analytics, Global Marketing and other functions to translate customer, field, competitive and market insights into actionable strategies and ensure an integrated external customer experience.
• Drive performance and build organizational capacity, establishing measures of success and optimizing HCP marketing based on performance and evolving insights while fostering a culture of accountability, collaboration, innovation and development across the team and broader cross-functional organization.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Education

MBA, MPH, PharmD, RPh or equivalent advanced degree

Job description

Hybrid work schedule with 2-3 days/week on-site requirement.

Location: Philadelphia, PA (Walnut St.)

Job Description

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

As Director, HCP Marketing, Oncology – Lung, you will lead the development and execution of the US HCP and APP marketing strategy, driving launch readiness and establishing a differentiated position within a competitive oncology landscape. This role will own end-to-end HCP marketing – from customer and market insights through positioning, messaging strategy, asset development, execution and optimization – to deliver compelling customer experiences and measurable business impact.

You will translate clinical evidence, customer insights and evolving market dynamics into differentiated value propositions, integrated engagement strategies and high impact marketing initiatives. You will partner closely with Sales, Medical, Market Access, Insights & Analytics, Global Marketing and other cross-functional partners to ensure alignment of strategy and execution and deliver a successful US launch.

Key Responsibilities

• Lead HCP Strategy and APP Strategy owning the integrated US HCP Marketing Strategy and Tactical Plan, including customer journey, positioning, value proposition, message strategy and key initiative required to drive education, trial, adoption, and sustained use across oncologists, nurse practitioners, physician assistants and other key treatment decision makers.
• Develop and Execute an integrated HCP customer experience, leveraging segmentation, targeting, customer insights and data to deliver relevant and differentiated engagement across personal, digital, omnichannel, peer-to-peer, and other channels.
• Lead HCP Asset Strategy and Execution, including development of core promotional campaigns, field-facing resources and other HCP marketing initiatives, while managing agency partners and ensuring high-quality, compliant execution aligned with brand strategy and business objectives.
• Drive Cross-Functional Leadership and insight generation, partnering across Sales, Medical, Market Access, Insights & Analytics, Global Marketing and other functions to translate customer, field, competitive and market insights into actionable strategies and ensure an integrated external customer experience.
• Drive performance and build organizational capacity, establishing measures of success and optimizing HCP marketing based on performance and evolving insights while fostering a culture of accountability, collaboration, innovation and development across the team and broader cross-functional organization.

Why You?

We welcome applications from people with diverse backgrounds and experiences.

Basic Qualifications

• Bachelor’s degree in business, marketing, life sciences, or related field
• 4+ years in pharmaceutical marketing, with a minimum of 2+ years of oncology marketing experience
• Demonstrated in-line (brand) marketing experience
• Experience developing and executing commercial strategy
• Experience working with and managing external agencies, vendors and consultants in support of marketing plans and field team needs
• Demonstrated ability to lead cross-functional teams and work effectively across a matrix environment and influence with/without formal authority
• Experience leading cross-functional teams and influencing without formal authority

Preferred Qualifications

• MBA, MPH, PharmD, RPh or equivalent advanced degree
• Lung cancer experience strongly preferred
• Experience leading or supporting a pharmaceutical launch, preferably in oncology
• Sales and/or Sales Leadership experience
• Experience in community oncology and integrated delivery networks
• Demonstrated success developing omnichannel engagement strategies
• Experience presenting recommendations to senior and executive leadership

Skills

• Data to Insights
• Digital Fluency
• Marketing Campaign Planning
• Marketing Measurement