Associate Director, Payer Marketing

Jobtailor; New Jersey; On-site; USD 120,000 - 170,000; Full time

Job summary

Jobtailor seeks a seasoned leader to develop US payer engagement strategies for Immunology launch products, coordinating with Brand Marketing, Integrated Account Management, Medical Affairs, and Policy to optimize payer and provider experiences.

The role requires a BA/BS, 5+ years in account management or market access within healthcare, and strong leadership and communication skills; advanced degrees are preferred.

Qualifications

• BA/BS degree required.
• 5+ years’ experience in account management, market access, marketing, sales leadership, or consulting in healthcare.
• Understanding of the healthcare ecosystem and payer segments.
• Knowledge of US healthcare trends and policy issues.
• Ability to translate strategy into execution and guide teams.
• Strong collaboration, project management, and organizational skills.
• Ability to prioritize and manage multiple deliverables.
• Proven track record in building business relationships.
• Ability to translate market trends into actionable resources or tactics.
• Excellent leadership and communication skills.

Responsibilities

• Develop customer segment strategies and promotional initiatives for US payer segments.
• Lead coordination with Integrated Account Management and customer-facing teams.
• Partner with promotions managers to develop resources and communications.
• Plan and develop training resources for customer-facing teams.
• Lead payer segmentation, planning, and KPI monitoring.
• Contribute to value evidence strategies and market insights.
• Ensure optimized channel strategy aligned with brand strategies.
• Collaborate with cross-functional teams for successful launches with payer/provider experience.
• Develop payer engagement strategies for Immunology launch products.
• Incorporate market/customer insights with Brand Marketing, Medical Affairs, and Policy.
• Travel requirements: 25%

Skills

Leadership

Account management

Strategic thinking

Communication

Project management

Healthcare market access

Education

BA/BS Degree

Advanced degree preferred (PharmD/MPH/MBA)

Job description

• Develop customer segment strategies and promotional initiatives for US payer customer segments, including health plans, PBMs, Medicaid, federal, pharmacy, and IDN/health systems, to achieve market access goals
• Lead coordination and engagement with the Integrated Account Management organization, including point teams and customer-facing account executives and account directors
• Partner with promotions managers to develop resources and communications
• Partner with Learning & Development to plan and develop training plans and resources for customer-facing teams
• Lead payer segmentation and targeting activities, execution planning, and KPI implementation and monitoring
• Participate actively in developing value evidence strategies
• Ensure optimized channel strategy and integration with brand strategies
• Serve as an integral member of cross-functional teams preparing for successful launches with optimal payer and provider experiences
• Develop US market access and payer engagement strategies and tactics for Immunology launch products
• Engage with Brand Marketing, Integrated Account Management, Medical Affairs, and Policy to incorporate market and customer insights into payer customer execution strategies
• Travel requirements: 25%

Requirements

• Required: BA/BS Degree
• Minimum of (5) years’ experience in account management, market access, marketing, sales leadership, or consulting in the healthcare industry
• Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across various payer segments
• Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon the company’s business opportunities
• Demonstrated ability to translate strategy into execution and provide clear guidance to customer-facing teams
• Ability to learn quickly and assess a variety of scenarios, strategically and operationally
• Strong collaboration, project management, and organizational skills
• Ability to prioritize activities and manage deliverables across a portfolio within deadlines
• Demonstrated success in establishing, developing, and maintaining business relationships
• Ability to translate market trends and customer needs into customer resources or tactics
• Excellent leadership and communication skills
• Preferred: Pharm D, MPH, MBA, or other advanced degree
• Preferred account management experience
• Preferred contracting strategy development and/or contract negotiation experience
• Preferred product launch or launch planning experience