Director, Patient Marketing

Scorpion Therapeutics; Bridgewater (MA); Hybrid; USD 177,000 - 242,000; Full time

Benefits offered by this job

Medical/dental/vision + mental health

Employee Assistance Program (EAP)

Paid time off

Job summary

Scorpion Therapeutics is seeking a Director of Patient Marketing to lead a comprehensive multi-channel patient media strategy and partnerships. The role focuses on educating and supporting patients across their journey with branded and unbranded initiatives, strong analytics, and cross-functional collaboration.

You will design and execute TV, digital, and social media plans, align content to patient needs, and optimize resources while engaging external partners to drive consistent brand

Qualifications

• BS in marketing or a related field.
• 10 years pharmaceutical experience in brand management/marketing in biotech/pharma.
• Patient marketing experience in a fast-paced environment.
• Proven multi-channel media planning/execution; website strategy experience.
• Strong analytical skills; ability to turn data into actions.
• Excellent written/verbal/visual communication and storytelling.
• Strategy + execution; strong marketing fundamentals.
• Experience managing external partners (consultants/agencies).

Responsibilities

• Lead development of a robust multi-channel patient media strategy.
• Design and optimize branded and unbranded initiatives that educate and support patients throughout their journey.
• Drive patient engagement via multi-channel marketing and high-impact creative messaging.
• Lead strategy/execution of a multi-channel media plan (TV, digital, social); align ads, videos, and website content to patient preferences and patterns.
• Develop, deploy, and continuously optimize unbranded and branded communications/media assets.
• Establish goals and critical metrics to measure effectiveness; focus on continuous learning and data-driven optimization.
• Collaborate cross-functionally (franchise marketing, healthcare provider/payer marketing, patient services, IT, sales, commercial effectiveness, advocacy, compliance, medical/legal/regulatory).
• Engage agency partners; manage scopes of work and ensure timely execution.
• Build business cases, support patient marketing budget management, and track resources.
• Collaborate on scenario-based investment recommendations supporting brand goals and imperatives.

Skills

Multi-channel marketing

Data-driven optimization

Analytical skills

Communication

Agency management

Strategic thinking

Cross-functional collaboration

Education

BS in marketing (or similar)

Job description

Director of Patient Marketing

Responsibilities

• Lead development of a robust multi-channel patient media strategy.
• Design and optimize branded and unbranded initiatives that educate and support patients throughout their journey.
• Drive patient engagement via multi-channel marketing and high-impact creative messaging.
• Lead strategy/execution of a multi-channel media plan (TV, digital, social); align ads, videos, and website content to patient preferences and patterns.
• Develop, deploy, and continuously optimize unbranded and branded communications/media assets.
• Establish goals and critical metrics to measure effectiveness; focus on continuous learning and data-driven optimization.
• Collaborate cross-functionally (franchise marketing, healthcare provider/payer marketing, patient services, IT, sales, commercial effectiveness, advocacy, compliance, medical/legal/regulatory).
• Engage agency partners; manage scopes of work and ensure timely execution.
• Build business cases, support patient marketing budget management, and track resources.
• Collaborate on scenario-based investment recommendations supporting brand goals and imperatives.

Qualifications/Skills

• BS in marketing (or similar).
• 10 years pharmaceutical experience in brand management/marketing in biotech/pharma.
• Patient marketing experience in a fast-paced environment.
• Proven multi-channel media planning/execution; website strategy experience.
• Strong analytical skills; ability to turn data into actions.
• Excellent written/verbal/visual communication and storytelling.
• Strategy + execution; strong marketing fundamentals.
• Experience managing external partners (consultants/agencies).

Work/Travel/Pay

• Hybrid role (Bridgewater, NJ); remote most of the time; occasional in-person collaboration.
• Occasional domestic travel up to 15%.
• Pay range: $177,000–$242,000 annual.

Selected Benefits (U.S.)

• medical/dental/vision + mental health support; EAP; paid time off.