Associate Director, IBD Consumer Marketing

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Kendall Square (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Takeda Cambridge seeks an Associate Director, IBD Consumer Marketing to lead the strategic plan for an established IBD brand and shape patient engagement across channels, including TV/CTV advertising.

You will manage agencies, collaborate with Omnichannel Marketing, and leverage data insights to guide campaigns while embracing AI tools for efficiency and innovation. Reports to the Director of Consumer Marketing.

Qualifications

• Bachelor’s degree and 7+ years in marketing or related field, including pharma marketing experience.
• Experience in consumer marketing strategy and tactic planning with internal partners and external agencies.
• Consumer marketing in media including digital with broadcast planning experience preferred.
• Experience leading cross-functional and agency teams.
• Strong strategic, analytical, and communication skills in a matrixed org.
• Proven ability to influence stakeholders and manage multiple priorities.

Responsibilities

• Develop and lead the consumer promotional strategy aligned with brand initiatives.
• Craft consumer messaging across channels, including TV/CTV advertising.
• Manage agency relationships and budgets; collaborate with Omnichannel Marketing.
• Identify patient journey barriers and design content to overcome them.
• Partner with Analytics & Insights to validate opportunities and optimize campaigns.
• Provide guidance across medical, legal, regulatory teams to deliver assets.

Skills

Pharma marketing experience

Consumer marketing strategy

Agency communications

Cross-functional leadership

Analytical skills

Strategic thinking

Multi-stakeholder management

Stakeholder influence

Results-driven

Data-driven decision making

Change leadership

Education

Bachelor’s degree

MBA

Job description

Associate Director, IBD Consumer Marketing

Takeda Pharmaceutical Cambridge, MA

About the role

As the Associate Director of Consumer Marketing, you will be a champion of Takeda's culture and values while supporting the delivery of the consumer marketing strategic plan for an established IBD brand. This role will help shape and activate a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand messaging, and campaign development, with significant involvement in TV/CTV advertising. The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. This position will report to the Director of Consumer Marketing.

How you will contribute

Support the strategic development and lead tactical execution of the consumer promotional strategy, ensuring alignment with HCP brand initiatives. Develop consumer messaging that is highly strategic and powerful across all channels—including significant responsibility in TV/CTV ad and promotional materials development. Manage agency relationships, their work product and associated budget. Partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels. Identify critical moments and barriers in the patient journey and design content and programs to overcome these barriers. Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize consumer initiatives. Provide leadership and guidance in the most complex situations. Foster strong working partnerships with cross-functional team (i.e. medical, legal, regulatory, etc.) to deliver assets across the consumer ecosystem.

Minimum Requirements / Qualifications

Required

• Bachelor’s degree 7+ years of marketing or related function, including pharma marketing experience.
• Experience in consumer marketing strategy and tactic planning with advanced proficiency in communicating ideas to internal partners and external agencies.
• Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience.
• Experience leading cross-functional and agency teams.
• Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.
• Demonstrated expertise managing multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Demonstrated expertise in using data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
• A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.

Desired

• MBA 3 or more years of experience in Patient and/or Consumer Packaged Goods industry experience
• Experience in IBD therapeutic area

Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location: USA - MA - Cambridge - Kendall Square - 500 U.S. Base Salary Range: $154,400.00 - $242,550.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Locations USA - MA - Cambridge - Kendall Square - 500

Employment Type

• Worker Type Employee
• Worker Sub-Type Regular Time Type Full time
• Job Exempt Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

About Takeda

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own. Takeda is an equal opportunity employer.