Director, Global Marketing GI, Oncology

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Cambridge (MA); On-site; USD 177,000 - 278,000; Full time

Job summary

Takeda in Boston, MA seeks a Director of GI Brand Marketing to lead pre-launch, launch, and in-market strategy for GI oncology indications within the Global Marketing organization.

You will align cross-functional teams, develop the GI Brand Plan, manage the budget, and drive commercial execution across global markets to maximize patient impact.

Qualifications

• BA/BS or higher; scientific/medical background a plus
• MBA a plus
• 7–10 years pharma/biotech experience with 3–5 years product marketing
• Oncology launch experience required; GI marketing experience preferred
• Strong understanding of core marketing principles and market access landscape

Responsibilities

• Provide strategic direction and prioritize resources across global brand team for launches and commercialization
• Execute pre-launch, launch, and in-market brand strategy for the GI pipeline portfolio
• Develop the GI pipeline Brand Plan including high-level campaigns and budget
• Collaborate with directors across functions to drive Oncology BU revenue
• Ensure marketing operations meet brand goals and develop market plans aligned with product positioning
• Define and implement marketing initiatives with the Global Brand Team, including disease education and biomarker testing initiatives
• Lead issue management with internal stakeholders and develop market-shaping solutions
• Establish best practices in brand marketing, forecasting and market research

Skills

Strategic leadership

Cross-functional collaboration

Brand strategy

Market research

Communication skills

Project management

Budget management

Strategic planning

Education

Bachelor's degree

MBA

Job description

Job Description

About the role: As part of the Global Marketing team, you will report to the Head of GI and work with cross-functional teams. This role is being created to support pre-launch, launch, and in-market strategy and execution for current and future GI pipeline oncology indications. This role will collaborate across the brand team to define the competitive environment, identify opportunities to differentiate GI versus other treatment options, and develop and implement tactics that communicate unmet needs and the clinical value of our therapies.

How you will contribute

More specifically the Director will be accountable to:

• Provide strategic direction, prioritize resources and gain support from the cross-functional global brand team (GBT) to ensure successful launches and related commercialization efforts
• Execute pre-launch, launch, and in-market brand strategy within Global Marketing for our GI pipeline portfolio
• Collaborate to develop the GI pipeline portfolio Brand Plan, including high-level strategic campaigns and overall budget
• Collaborate with directors across functions with a goal of driving revenue for the Oncology Business Unit
• Support a cross functional team responsible for ensuring strategic and tactical marketing operations achieve brand success
• Contribute to the development of all marketing plans including the annual Global Brand Plan in line with target product positioning, strategies, and goals; partner with core global team leads to ensure delivery of the Global Brand Plan
• Define and implement specific marketing initiatives in partnership with the GBT, including unbranded initiatives related to disease education and biomarker testing as well as branded, promotional campaigns based on emerging evidence within GI oncology
• Lead the identification and management of critical issues for internal stakeholders (e.g., R&D and key functional partners) and create market-shaping and brand development solutions
• Establish, implement and maintain "best practices" in brand marketing and supportive functions (e.g. forecasting and market research) across the organization
• Utilize and activate principles of customer segmentation, value proposition, and communication to support integrated commercial execution
• Ensure market information is acquired, competitive activity is monitored, and customer needs are identified
• Work within relevant program teams as a leader or member

Minimum Qualifications/Requirements

BA/BS required; although personal leadership characteristics and track record are the most critical components, a scientific or medical educational background and/or an MBA are a plus 7-10 years pharma/biotech industry experience and 3-5 years product marketing experience. Previous oncology launch experience is required. GI marketing experience preferred. Thorough understanding of (a) core marketing principles and their application to pharmaceutical products, and (b) the evolving market access landscape / payer requirements.

• Demonstrated ability to work independently, lead cross-functional projects, and participate as a team member will be critical to success in the role..
• Good understanding of how to produce strategic brand plans and pull through to successful execution, a good working knowledge of clinical development and regulatory affairs processes Ability to interpret complex scientific and medical data across multiple assets is essential Experience of leading either matrix or functional teams would be an advantage. Ability to drive projects to deliver results. Excellent written and oral communication skills required. Ability to travel as needed.
• Knowledge, planning and organizing, building positive working relationships, cultural sensitivity within a global team, ability to make recommendations based on customer need, good negotiation skills and active listening.

More about us

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Takeda Compensation and Benefits Summary

For Location: Boston, MA U.S.

Base Salary Range: $177,000.00 - $278,080.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee Worker Sub-Type Regular Time Type Full time Job Exempt Yes It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission.

Takeda is an equal opportunity employer.