Marketing Director

Eat Just, Inc.; Emeryville (CA); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Equity

Employer-paid medical/dental/vision

Flexible time off

Job summary

Just Food Company in Emeryville, CA, seeks a hands-on Marketing Director to shape product innovation, international expansion, and brand growth. Reporting to the CEO and partnering with the Head of Brand, you’ll own strategy, build plans, roll up your sleeves, and execute—often with agency and freelance partners, but you’ll lead from idea to launch.

You’ll collaborate daily with Product Development, Sales, Regulatory, Quality, Operations, Finance, and Leadership.

Qualifications

• 8+ years in consumer marketing with brand ownership.
• Experience launching products and entering new markets internationally.
• Strong analytical skills to measure ROI and business performance.
• Excellent project management and cross-functional collaboration.
• Understanding of shopper marketing and retail activation.

Responsibilities

• Own and execute integrated marketing strategies across our portfolio in the U.S., Europe, and emerging markets.
• Lead marketing initiatives from concept through execution across digital, social, email, product launches, consumer marketing, partnerships, events, and customer marketing.
• Bring greater discipline and accountability to marketing by establishing KPIs, measuring ROI, and helping prioritize where we invest our time and budget.
• Partner cross-functionally with Product Development, Regulatory, Quality, Operations, Sales, and Leadership to successfully commercialize new products and support customer launches.
• Collaborate with Sales to develop retail, foodservice, eCommerce, and shopper marketing initiatives that strengthen the path to purchase.
• Adapt marketing strategies for new products, new customers, and new international markets.
• Manage agencies, freelancers, and vendors while remaining comfortable doing the work yourself when needed.
• Continuously improve marketing planning, prioritization, and execution to maximize impact in a lean organization.

Skills

Brand strategy

Product launches

Integrated marketing

Marketing analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

CRM (Salesforce)

Google Analytics

Social media tools

Marketing automation

Job description

Just Food Company is on a mission to build a healthier, safer, and more sustainable food system—starting with what’s on your plate. From pioneering plant-based eggs to making real meat without slaughter, we’re reimagining the future of food in ways that are better for people and the planet.

We’re a lean, passionate team of scientists, chefs, engineers, and operators who believe that doing hard things well can make a meaningful difference. We’ve brought groundbreaking innovations to market, like Just Egg and GOOD Meat, and we’re just getting started.

If you’re excited by big challenges, real impact, and the chance to shape what the future tastes like—we’d love to meet you.

Learn more about us and our products →

What We're Looking For

We're looking for a hands-on Marketing Director to help shape our next phase of product innovation, international expansion, and brand growth.

Reporting to the CEO and partnering closely with our Head of Brand, this isn’t a role where you'll inherit a marketing team—you're the team. If you're happiest leading through influence, ownership, and execution—not direct reports—you'll probably feel right at home here. You'll set the strategy, build the plan, roll up your sleeves, and make it happen. We work with great agency and freelance partners where it makes sense, but we're looking for someone who genuinely enjoys owning marketing from idea to execution.

You'll collaborate daily with Product Development, Sales, Regulatory, Quality, Operations, Finance, and Leadership. We work closely, move quickly, and solve problems together—whether that's around a conference table or on Teams. If you enjoy creating order from ambiguity, making smart decisions with limited resources, and ensuring every marketing dollar has a purpose, you'll fit right in.

What You'll Do

• Own and execute integrated marketing strategies across our portfolio in the U.S., Europe, and emerging markets.
• Lead marketing initiatives from concept through execution across digital, social, email, product launches, consumer marketing, partnerships, events, and customer marketing.
• Bring greater discipline and accountability to marketing by establishing KPIs, measuring ROI, and helping prioritize where we invest our time and budget.
• Partner cross-functionally with Product Development, Regulatory, Quality, Operations, Sales, and Leadership to successfully commercialize new products and support customer launches.
• Collaborate with Sales to develop retail, foodservice, eCommerce, and shopper marketing initiatives that strengthen the path to purchase.
• Adapt marketing strategies for new products, new customers, and new international markets.
• Manage agencies, freelancers, and vendors while remaining comfortable doing the work yourself when needed.
• Continuously improve marketing planning, prioritization, and execution to maximize impact in a lean organization.

What You'll Love This Job If

• You can\'t walk through Whole Foods, Costco, or Target without noticing new products, packaging, or merchandising displays.
• You're equally energized by building strategy and executing the work.
• You naturally ask, "How will we know if this worked?" before approving the next marketing initiative.
• You know great marketing isn’t about spending the biggest budget—it's about making every dollar count.
• You enjoy working across disciplines and understand the best product launches happen when Marketing, Sales, R&D, Regulatory, Quality, and Operations are aligned.
• You thrive in environments where there isn't always a playbook.
• You're comfortable challenging ideas, backing up your recommendations with data, and changing course when the facts tell you to.

What You'll Bring

• 8+ years of progressively increasing responsibility in consumer marketing, with demonstrated ownership of brand strategy, commercialization, product launches, and integrated marketing initiatives—not simply supporting them.
• Experience balancing strategic thinking with hands-on execution in a lean, entrepreneurial environment.
• Demonstrated success launching products, supporting commercial growth, or entering new markets. Experience across multiple SKUs and international markets (particularly Europe) is strongly preferred.
• Understanding of shopper marketing, retail activation, and the consumer path to purchase.
• Strong analytical skills with experience measuring campaign effectiveness, marketing ROI, and business performance.
• Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities simultaneously.
• A naturally curious, resourceful, and commercially minded approach—you enjoy solving problems and finding practical ways to move the business forward.

The Total Package

We develop compensation using market data, internal benchmarks, and candidate experience to ensure fairness and competitiveness.

Compensation: The expected base salary range for this role (Emeryville, CA) is $170,000-$195,000, with final compensation based on experience, skills, and overall contribution.

In Addition, We Offer

• Equity
• Up to 100% employer-paid medical, dental, and vision coverage (up to 90% for dependents)
• Flexible time off

Additional Information

• This is a full-time, onsite position based in Emeryville, CA (5 days/week). Flexibility to occasionally support Europe time zones is required. We are currently considering local candidates only.
• Employment is contingent upon verification of identity and authorization to work in the United States. Just Food Company participates in E-Verify.