Senior Associate, Global Brand Partnerships & Activation

HelloFresh; New York (NY); On-site; USD 80,000 - 88,000; Full time

Benefits offered by this job

401k with company match

Generous PTO including sabbatical

Parental leave up to 16 weeks

Health and wellness benefits

HelloFresh subscription discounts

Job summary

HelloFresh in New York is seeking a Senior Associate, Global Brand Partnerships & Activation to translate strategy into action, turning concepts into executed partnerships and activations across markets. You will drive project plans, coordinate with PR, social, influencer teams, monitor trends, and help build scalable playbooks while balancing global brand consistency with local nuance.

The role requires 3+ years in brand marketing or partnerships, strong project management, and the ability to

Qualifications

• 3+ years in brand marketing or partnerships.
• Experience coordinating brand partnerships or activations.
• Experience with creative briefs and feedback for marketing assets.
• Strong project management with timelines and multiple stakeholders.
• Balance of creative and analytical thinking.
• Bachelor's degree

Responsibilities

• Serve as day-to-day contact for internal and external stakeholders, tracking deliverables.
• Plan brand partnerships, activations, and experiential moments.
• Translate strategy into detailed project plans and on-the-ground delivery.
• Maintain global brand partnerships pipeline and outreach.
• Coordinate with PR, social, influencer teams for amplification.
• Monitor cultural trends and identify scalable opportunities.
• Collaborate with local marketing teams to adapt programs across markets.
• Support post-campaign reporting and learnings.
• Help build repeatable processes and documentation for a scalable playbook.

Skills

Brand marketing

Brand partnerships

Experiential marketing

Project management

Creative thinking

Analytical thinking

Communication

Education

Bachelor's degree

Job description

HelloFresh is searching for a Senior Associate, Global Brand Partnerships & Activation to help support bringing the HelloFresh brand to life through culturally relevant brand partnerships and experiential moments. The Senior Associate helps translate strategy into action, ensuring every partnership and activation is executed with consistency and rigor, with the goal of building a scalable, repeatable approach to how HelloFresh shows up in culture.

The Senior Associate, Global Brand Partnerships & Activation will be the execution engine of the team, turning approved concepts into flawlessly executed partnerships and activations - managing project timelines, coordinating across internal & external stakeholders, and keeping every detail on track. This person will also contribute ideas and cultural insight during brand planning cycles, aiding in ongoing maintenance of our global brand partnerships pipeline. The ideal candidate is organized, resourceful, and has both strong project management instincts and a genuine passion for culture and brand.

You will …

• Serve as the day-to-day contact for internal and external stakeholders, managing logistics, approvals, and deliverable tracking to keep projects on schedule.
• Participate in ideation and planning for brand partnerships, activations, and experiential moments during brand planning cycles.
• Translate partnership and activation strategy into detailed project plans and on-the-ground delivery.
• Assist in maintaining the global brand partnerships pipeline, including identifying potential partners, supporting on outreach and initial vetting, and tracking opportunities against brand fit and cultural relevance.
• Partner with channel teams such as PR, organic and paid social, influencer, brand media, and more to coordinate amplification and ensure initiatives land consistently across every touchpoint.
• Monitor cultural trends, competitor activity, and identify emerging opportunities with potential for global scale.
• Coordinate with local marketing teams across HelloFresh's global markets to help adapt and roll out partnership and activation programs, balancing global brand consistency with local market nuance.
• Support post-campaign reporting through pulling results, coordinating recaps, and capturing learnings to build the team's playbook for future initiatives.
• Help build and maintain repeatable processes, templates, and documentation, contributing to a scalable playbook for activation and partnership work.

You are…

• Positive and self-motivated - you are persistent, outgoing, independent and proactive in your work.
• A collaborative, cross-functional team player and comfortable partnering with a variety of teams.
• Creative - you challenge conventional methods and are always thinking outside the box in order to get the job done.
• Driven for results - you push projects forward with a sense of urgency.
• Professional - you have a high level of integrity and represent the HelloFresh Brand and DNA at all times.
• Organized and detail oriented - comfortable managing multiple workstreams, timelines, and stakeholders at once, and communicating updates as priorities shift.
• Strong communicator - you can communicate complex ideas in a simple and concise way, both in writing and verbally.
• Able to ruthlessly prioritize projects and interests, switching gears quickly.

You have…

• 3+ years of experience in brand marketing, brand partnerships, or experiential marketing, ideally with a Direct-to-Consumer (DTC), subscription, or consumer brand.
• Experience supporting or coordinating brand partnerships, sponsorships, or experiential activations, including hands-on work with external agencies or partner brands.
• Experience working with creative teams, ideally writing creative briefs and providing thoughtful feedback for marketing assets.
• Strong project management instincts and experience managing timelines, multiple stakeholders, and multi-pronged projects concurrently.
• A balance of creative and analytical thinking.
• Bachelor's degree

Preferred Qualifications

• Experience with entertainment, media, or cultural partnerships (e.g., sports, music, streaming, influencer/creator partnerships)
• Experience working in a global organization, collaborating across markets and cultures.
• Work experience related to food and food systems is a plus.

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
• Subject to Change

Please note: This job description is subject to change without notice. HelloFresh reserves the right to modify the job responsibilities and requirements listed on this

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range

$79,538—$88,375 USD