Global HCP Strategy Lead – Respiratory Science

Merck & Co.; North Wales (Montgomery County); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

Paid holidays

Vacation

Sick days

Job summary

Merck & Co. is seeking an Associate Director, Enterprise Brand Strategy to shape global HCP strategy, scientific narrative, and core commercial platforms for differentiated engagement across markets.

You will partner with cross-functional teams to translate evidence and insights into actionable global strategies and launch priorities within a hybrid work model. This role emphasizes connecting science to strategy, simplifying complexity for global and local teams, and delivering externally

Qualifications

• Bachelor's degree required; advanced business degree preferred.
• 6-8 years of experience in pharmaceutical, biotechnology, healthcare, or related industries.
• Experience in global or local marketing, launch planning, or asset strategy.
• Demonstrated ability to translate clinical evidence, customer insights, and competitive intelligence into actionable commercial strategy.
• Strong strategic thinking, scientific curiosity, communication, and stakeholder management capabilities.
• Experience working across matrix organizations and influencing without direct authority.

Responsibilities

• Lead development of the global HCP strategy, including L3N, customer segmentation, insight generation, behavior-change objectives, and market activation priorities.
• Define the global HCP strategic framework, including priority customer segments, prescribing behavior drivers, barriers to adoption, and opportunities to shape clinical practice.
• Develop differentiated HCP value propositions, message priorities, and engagement strategies grounded in clinical evidence, customer insights, and competitive dynamics.
• Translate emerging data, clinical evidence, treatment landscape evolution, and competitive intelligence into clear strategic implications for HCP engagement.
• Develop globally relevant HCP engagement principles, message priorities, and strategic guidance that markets can adapt for local execution.
• Partner with regional and market teams to pressure-test HCP strategy, identify local customer needs, and ensure global guidance is actionable across diverse healthcare systems.
• Lead development of core HCP strategy assets, including customer journey, strategic imperatives, launch planning inputs, message maps, objection handling guidance, and market enablement materials.
• Manage the global AOR, including scope, budget, briefing, performance, and delivery of high-quality HCP strategy and scientific communication initiatives aligned with brand priorities.

Skills

Adaptability

Business Alignment

Business Decisions

Corporate Decision Making

Creativity

Critical Success Factors

Customer-Focused

Data Analysis

Design Thinking

Email Marketing

Executive Leadership

Global Coordination

Managing Ambiguity

Market Analysis

Market Dynamics

Marketing Analytics

Marketing Automation

Market Opportunity Analysis

Market Opportunity Identification

Market Research

Metrics Development

Performance Metrics

Pharmaceutical Sales Marketing

Product Management

Education

Bachelor's degree

Advanced business degree

Job description

Merck & Co. is seeking an Associate Director, Enterprise Brand Strategy to shape global HCP strategy, scientific narrative, and core commercial platforms for differentiated engagement across markets.

You will partner with cross-functional teams to translate evidence and insights into actionable global strategies and launch priorities within a hybrid work model. This role emphasizes connecting science to strategy, simplifying complexity for global and local teams, and delivering externally