Marketing & Physician Engagement Program Lead

Mount Sinai; New York (NY); On-site; USD 65,000 - 125,000; Full time

Job summary

Mount Sinai Health System seeks a Program Manager II, Marketing and Communications to coordinate and execute marketing, communications, and physician engagement initiatives that support the Otolaryngology department's strategic goals.

The role serves as a liaison between the department, referring providers, hospital marketing teams, and community partners to grow visibility of clinical, academic, and research missions.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Healthcare Administration, Business Administration, or a related field preferred.
• 5+ years of experience in healthcare marketing, physician relations, communications, program management, or a related field.
• Experience within an academic medical center or healthcare environment strongly preferred.
• Demonstrated experience managing websites, digital content, social media platforms, and event planning.

Responsibilities

• Implement marketing strategies to promote the department’s clinical services, physicians, academic programs, and research initiatives.
• Manage departmental marketing materials, including brochures, flyers, newsletters, posters, digital advertisements, presentations, and patient education resources.
• Coordinate the design, production, and distribution of marketing materials in collaboration with institutional marketing and communications teams.
• Draft and edit content for internal and external communications, including announcements, email campaigns, and departmental publications.
• Ensure consistency in branding and messaging across all departmental communications.
• Maintain and regularly update departmental websites to ensure accurate information regarding providers, services, locations, faculty biographies, research programs, and educational offerings.
• Coordinate the creation and publication of web content, including physician profiles, news stories, program highlights, and event announcements.
• Monitor website analytics and metrics.
• Manage the department’s social media strategy across approved institutional platforms, creating engaging content about faculty achievements, research discoveries, educational programs, patient success stories, and community outreach.
• Monitor social media performance metrics and identify opportunities to increase audience engagement and visibility.
• Develop and maintain relationships with referring physicians, affiliated providers, and community partners to strengthen referral networks.
• Assist in outreach initiatives, including targeted communications, informational campaigns, and physician engagement activities.
• Assist in developing strategies to promote new providers, clinical programs, and service lines.
• Maintain databases for referring providers and outreach communications.
• Plan, coordinate, and execute educational and networking events for referring physicians, community providers, and healthcare partners.
• Organize physician dinners, lectures and other events.
• Manage project timelines and coordinate multiple marketing and outreach initiatives simultaneously.
• Collaborate with institutional marketing, public relations, legal, compliance, and digital media teams to ensure adherence to organizational policies and standards.

Skills

Healthcare marketing

Physician relations

Communications

Program management

Education

Bachelor's degree in Marketing/Communications

Job description

Mount Sinai Health System seeks a Program Manager II, Marketing and Communications to coordinate and execute marketing, communications, and physician engagement initiatives that support the Otolaryngology department's strategic goals.

The role serves as a liaison between the department, referring providers, hospital marketing teams, and community partners to grow visibility of clinical, academic, and research missions.