Associate Director, Donor Loyalty & Growth

Medecins Sans Frontieres (Doctors Without Borders) - United States; New York (NY); On-site; USD 124,000 - 155,000; Full time

Job summary

MSF USA is seeking an Associate Director of Loyalty Giving to lead strategy for retaining, reactivating, upgrading, and converting donors to increase revenue and long-term value. The role reports to the Senior Director of IGSP and collaborates across donor channels and analytics teams.

The successful candidate will develop annual strategies, forecasts, and budgets for the loyalty portfolio, leveraging donor insights and market trends to optimize experiences and drive lifelong donor engagement.

Qualifications

• 7+ years in annual giving, mass market, or direct response fundraising with retention focus.
• Experience leading donor loyalty and value growth at scale.
• Proven ability to set strategic direction and measure revenue outcomes.
• Strong analytical skills and data-driven decision making.
• Experience managing vendor/agency partnerships and budgets.
• Knowledge of multiple donor channels (DM, digital, telemarketing, texting).
• Experience presenting strategy to senior leaders and securing buy-in.

Responsibilities

• Lead loyalty giving strategy and donor progression initiatives.
• Oversee loyalty team operations and external partnerships.
• Collaborate with IGSP, Marketing, Data & Analytics to optimize donor journeys.
• Develop renewal strategies and donor experience improvements.
• Manage budgets and strategic investment recommendations.
• Drive cross-functional alignment to grow midlevel and high-value donors.

Skills

Donor retention

Donor loyalty

Budget forecasting

Stakeholder management

Data analysis

Audience segmentation

Project management

Salesforce NPSP knowledge

Tools

Salesforce NPSP

SFMC

Job description

MSF USA is seeking an Associate Director of Loyalty Giving to lead strategy for retaining, reactivating, upgrading, and converting donors to increase revenue and long-term value. The role reports to the Senior Director of IGSP and collaborates across donor channels and analytics teams.

The successful candidate will develop annual strategies, forecasts, and budgets for the loyalty portfolio, leveraging donor insights and market trends to optimize experiences and drive lifelong donor engagement.