Associate Director, Donor Loyalty & Growth

Association of Fundraising Professionals; New York (NY); Hybrid; USD 124,000 - 155,000; Full time

Job summary

MSF-USA in New York, NY is seeking an Associate Director of Loyalty Giving to lead donor retention, upgrades, and long-term value. You will direct loyalty programs, oversee a team, and collaborate with Integrated Channel Marketing to deploy omnichannel campaigns across donor segments.

The role focuses on converting first-time supporters into sustained donors, with responsibilities spanning strategy, budgets, and performance targets to advance MSF-USA’s fundraising goals.

Qualifications

• Minimum 7 years of progressive annual giving and donor loyalty leadership.
• Experience across midlevel and low-dollar donor programs.
• Proven ability to drive revenue, file growth and donor outcomes.
• Experience managing budgets, forecasting and ROI.
• Strong analytical skills with loyalty KPIs.
• Experience with donor journeys and segmentation.

Responsibilities

• Lead loyalty giving strategy to grow donor value.
• Oversee loyalty team operations and external partners.
• Collaborate with marketing to implement omnichannel campaigns.
• Design renewal and donor engagement strategies.
• Manage budget plans and investment recommendations.
• Provide guidance to cross-functional teams to achieve revenue goals.

Skills

Loyalty marketing

Donor segmentation

Audience analytics

Strategic planning

Team leadership

Budget management

Donor journey design

Stakeholder collaboration

Tools

Salesforce NPSP

SFMC

Job description

MSF-USA in New York, NY is seeking an Associate Director of Loyalty Giving to lead donor retention, upgrades, and long-term value. You will direct loyalty programs, oversee a team, and collaborate with Integrated Channel Marketing to deploy omnichannel campaigns across donor segments.

The role focuses on converting first-time supporters into sustained donors, with responsibilities spanning strategy, budgets, and performance targets to advance MSF-USA’s fundraising goals.