Associate Director, Digital Media Strategy

OMD; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Omd in New York is seeking an Associate Director – Digital Media to lead a high-performing team and drive strategic media planning and activation. You will ensure projects run on time and on budget while delivering excellence across digital channels.

In this hands-on leadership role, you will partner with senior leadership and clients to translate business requests into scalable strategies, review partner media plans for ROI, and optimize media math using Prisma.

Qualifications

• 3+ years in a management role leading a team of several employees (at least 2)
• Experience leading digital media planning and execution across digital channels
• Strong understanding of client/agency finance processes and billing
• Proficiency with Prisma and media math for data-driven optimization
• Ability to translate business requirements into executable media strategies
• Fluency in media terminology and industry standards

Responsibilities

• Manage daily team performance and trajectory to align with agency goals and client expectations
• Accountable for direct reports’ day-to-day performance and task prioritization
• Bridge senior leadership, clients, and internal teams to translate requirements into media strategies
• Review and critique partner media plans for alignment, efficiency, and ROI
• Oversee client/agency finance processes, billing protocols, and resource allocation
• Promote agency processes to ensure workflow efficiency and client satisfaction

Skills

Digital media planning

Media optimization

Data-driven insights

Industry terminology

Contract negotiation

Team leadership

Tools

Prisma

Walmart Connect

Instacart

DoorDash

Meta Ads

TikTok Ads

Job description

Omd in New York is seeking an Associate Director – Digital Media to lead a high-performing team and drive strategic media planning and activation. You will ensure projects run on time and on budget while delivering excellence across digital channels.

In this hands-on leadership role, you will partner with senior leadership and clients to translate business requests into scalable strategies, review partner media plans for ROI, and optimize media math using Prisma.