PO Digital Marketing Specialist

Cornell University; New York (NY); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Weill Cornell Medicine in New York City is seeking a digital marketing leader to drive patient acquisition and loyalty through multi‑channel strategies, SEO/SEM and data‑driven optimization of our patient‑facing sites.

You will design campaigns, collaborate with cross‑functional teams, oversee SEM and SEO performance, manage local listings, and translate analytics into actionable improvements for KPI growth and ROI.

Formación

• Bachelor's degree in Marketing, Communications or related field.
• 5+ years in marketing/advertising with 3-5 years of SEO/SEM experience.
• Familiarity with Drupal CMS and web technologies is a plus.
• Healthcare experience is a plus.

Responsabilidades

• Designs and executes multi-channel lead generation campaigns across the Physician Organization.
• Collaborates with teams to align digital with print, events and other channels.
• Oversees the digital lead funnel and KPI tracking, including conversions.
• Performs SEO audits and optimizes patient-facing sites to improve rankings and traffic.
• Manages SEM, retargeting, and PPC efforts with external partners.
• Produces SEO reports and provides insights to leadership.
• Owns local listings management and syndication with partners.

Conocimientos

Digital marketing

SEO

SEM

Analytics

Multi-channel campaigns

Educación

Bachelor's Degree in Marketing/Communications or related field

Herramientas

Drupal

Google Analytics

Google Ads

SEO tools

Descripción del empleo

*As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices

Position Summary

This role is key to driving new patient leads and building consumer loyalty by identifying and executing digital strategies and tactics. Responsible for digital marketing and acquisition strategies, web optimization for patient-facing sites and driving KPIs by recognizing areas of opportunity, identifying gaps and making recommendations that will improve overall search rankings, web traffic, and new patient acquisition metrics.

Job Responsibilities

• Designs and develops multi-channel lead generation campaigns and strategies across the Physician Organization (PO).
• Works in collaboration with fellow team members to ensure paid digital media components works in concert with other non-digital channels (such as print, out of home, events, etc.) in the overall campaign.
• Oversees the digital lead generation funnel and KPIs including conversion metrics.
• Performs keyword research, search engine optimization (SEO) audits, deploys optimization practices and recommends performance enhancements for Weill Cornell Medicine's patient facing website and platforms to enhance search marketing and improve activity.
• Develops and implements link-building strategies.
• Supports marketing and collaborates with cross-functional marketing teams and digital development teams to achieve SEO objectives and provides performance reports for leadership or other internal stakeholder meetings.
• Owns and optimizes local listings management and syndication in coordination with external partners and platforms.
• Manages or works with third parties to oversee and optimize efforts related to search engine marketing (SEM), retargeting, Cost Per Click, Adwords etc.
• Manages SEO reporting including traffic, page metrics, keyword reports, opportunities and competitive ranking. Maintains competitive advantage and provide insights into competitors' SEO strategies.
• Manages and develops relationships with key stakeholders. Consults with key stakeholders on adoption and execution of third party platforms.
• Bring teams together on multi-disciplinary projects to optimize performance, increase efficiencies, maximize ROI, set objectives, manage expectations and enhance collective strategies by leveraging industry knowledge and technical proficiency.

Education

• Bachelor's Degree

Experience

• Bachelor’s Degree in Marketing, Communications or related field.
• 5+ years in a marketing and advertising role with 3-5 years minimum of direct SEO and SEM experience in a similar role on either agency or client side.
• Familiarity with popular content management systems such as Drupal a must.
• Knowledge of HTML, CSS, XML, client and server-side technologies a plus.
• Previous experience within the healthcare sector (public health agencies, non-profits, healthcare institutions or agencies) a plus.

Knowledge, Skills and Abilities

• Strong understand of varying digital mediums and multi- channel campaigns.
• Technical and strategic expertise with examples of prior success in meeting or exceeding KPIs for comparable institutions.
• Proven success in both SEO and SEM efforts.
• Ability to synthesize, analyze and translate data into actionable insights.

Working Conditions/Physical Demands

Weill Cornell Medicine is a comprehensive academic medical center that is committed to excellence in patient care, scientific discovery, and the education of future physicians and scientists in New York City and around the world. Our doctors and scientists - faculty from Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization - are engaged in world-class clinical care and cutting-edge research that connect patients to the latest treatment innovations and prevention strategies. Located in the heart of the Upper East Side's scientific corridor, Weill Cornell Medicine's powerful network of collaborators extends to its parent university Cornell University; to Qatar, where an international campus offers a U.S. medical degree; and to programs in Tanzania, Haiti, Brazil, Austria and Turkey. Our medical practices serve communities throughout New York City, and our faculty provide comprehensive care at NewYork-Presbyterian Hospital/Weill Cornell Medical Center, NewYork-Presbyterian/Lower Manhattan Hospital, NewYork-Presbyterian Hospital/Brooklyn Methodist Hospital, NewYork-Presbyterian Hospital/Westchester Behavioral Health Center, and NewYork-Presbyterian/Queens. At Weill Cornell Medicine, we work together to treat each individual, not just their conditions or illnesses, as we strive to deliver the finest possible care for our patients - the center of everything we do. Weill Cornell Medicine is an Equal Employment Opportunity Employer. Weill Cornell Medicine provides equal employment opportunities to all qualified applicants without regard to protected status, including race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.