Associate Director, Digital Marketing and Discovery

Hospital for Special Surgery; New York (NY); On-site; USD 86,000 - 131,375; Full time

Job summary

A top-ranked healthcare facility in New York is looking for a Mid-Senior level SEO Manager. The role involves leading SEO initiatives, collaborating with various teams, and utilizing advanced tools for analysis and optimization. Ideal candidates should have over 6 years of experience in SEO, particularly in regulated industries such as healthcare, and possess strong communication skills. This full-time position offers a compensation range of $86,000 to $131,375, reflecting the complex nature of the job and applicant qualifications.

Qualifications

• 6+ years of experience in SEO, preferably in healthcare.
• Hands-on experience in WordPress and code knowledge is a plus.
• Proven track record of optimizing results in complex environments.

Responsibilities

• Lead cross-functional initiatives to enhance search roles.
• Conduct keyword research and content analyses.
• Monitor and analyze SEO performance metrics.

Skills

SEO expertise

Data analysis

Project management

Cross-functional collaboration

Excellent communication

Tools

Google Analytics

Tableau

Microsoft Office Applications

Yext

SEMRush

Job description

How you move is why we’re here. ® Now more than ever. Get back to what you need and love to do. The possibilities are endless... Now more than ever, our guiding principles are helping us in our search for exceptional talent — candidates who align with our unique workplace culture and who want to maximize the abundant opportunities for growth and success. If this describes you then let’s talk! HSS is consistently among the top‑ranked hospitals for orthopedics and rheumatology by U.S. News & World Report. As a recipient of the Magnet Award for Nursing Excellence, HSS was the first hospital in New York City to receive the distinguished designation. Whether you are early in your career or an expert in your field, you will find HSS an innovative, supportive and inclusive environment. Working with colleagues who love what they do and are deeply committed to our Mission, you too can be part of our transformation across the enterprise.

Emp Status

Regular Full time

Work Shift

Day (United States of America)

Compensation Range

The base pay scale for this position is $86,000.00 - $131,375.00. In addition, this position will be eligible for additional benefits consistent with the role. The salary of the finalist selected for this role will be determined based on various factors, including but not limited to: scope of role, level of experience, education, accomplishments, internal equity, budget, and subject to Fair Market Value evaluation. The hiring range listed is a good faith determination of potential compensation at the time of this job advertisement and may be modified in the future.

What You Will Be Doing

• Demonstrated ability to lead cross‑functional initiatives that elevate the role of search in the customer journey and media mix, collaborating with marketing, product, analytics, and engineering teams to drive measurable business outcomes.
• Hands‑on experience in local listings management, comprehensive keyword research, content gap analysis, and SERP feature tracking to inform content strategy and maximize organic visibility.
• Proven partnership with web development and content teams to ensure SEO and AEO‑friendly website design, performance, and accessibility, resulting in improved site rankings and user experience.
• Skilled in monitoring and analyzing SEO performance metrics, providing actionable insights and recommendations to improve search rankings, conversions, and domain authority.
• Experience or strong curiosity around Answer Engine Optimization (AEO) and Artificial Intelligence’s role in the evolving LLM landscape, with a focus on positioning for success in emerging engines such as ChatGPT, Gemini, and Perplexity.
• Solid understanding of SEM and digital media channels to effectively direct agency partners and integrate paid search strategies with organic efforts.
• Advanced proficiency in Google Analytics, Tableau, and Microsoft Office Applications for data analysis, reporting, and strategy development.
• Familiarity with industry tools such as Yext, SEMRush, Looker, Uberall, and others to support search initiatives and competitive analysis.
• Experience working with legal and compliance teams to ensure search content and ads meet regulatory standards and industry guidelines.
• Hands‑on experience in WordPress, with working knowledge of HTML, PHP, JavaScript, and/or CSS considered a plus for website optimization and troubleshooting.
• 6+ years’ work experience in SEO, with at least 2 years in a regulated industry (preferably healthcare). Proven track record of successfully developing and implementing search strategies in complex, compliance‑driven environments.
• Professional, detail‑oriented, hardworking, and possesses a growth mindset.
• Proven problem‑solver who thinks holistically to optimize results and enhance internal communication.
• Independent worker with strong time management and organizational skills, able to manage multiple priorities in a fast‑paced environment.
• Excellent communicator orally and in writing, with the ability to effectively engage colleagues, doctors, agency partners, and present to non‑marketing constituents.

Non‑Discrimination Policy

Hospital for Special Surgery is committed to providing high quality care and skilled, compassionate, reliable service to our community in a safe and healing environment. Consistent with this commitment, Hospital for Special Surgery provides care, admits, and treats patients and provides all services without regard to age, race, color, creed, ethnicity, religion, national origin, culture, language, physical or mental disability, socioeconomic status, veteran or military status, marital status, sex, sexual orientation, gender identity or expression, or any other basis prohibited by federal, state, or local law or by accreditation standards.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

• Management and Manufacturing

Industries

Hospitals and Health Care