Senior Director, Digital Activation

Omnicom; Los Angeles (CA); Hybrid; USD 120,000 - 230,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare FSA

Dependent Care FSA

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

Short/Long-term disability

Job summary

Omnicom Media, the media services division of Omnicom Group, is seeking a seasoned Senior Programmatic Media Lead in Los Angeles. You will drive programmatic strategies across digital channels, mentor a global team, and collaborate with strategy and tactical planning to optimize campaigns and demonstrate measurable impact.

Ideal candidates bring 10+ years in programmatic media, strong analytics, and proficiency with Tableau and analytics platforms.

Qualifications

• 5+ years in a fast-paced org leading a diverse team
• Strong knowledge of marketing technologies and tools
• Experience with programmatic display buying and ad tech stacks
• Experience with data-driven marketing and ecommerce/retail KPIs
• Google Analytics/YouTube/Facebook setup knowledge is a plus
• Hands-on with data visualization tools like Tableau

Responsibilities

• Create and drive best-in-class programmatic media strategies across search, display, social, and video
• Lead digital innovation and thought leadership initiatives
• Provide inputs on campaign design and optimal DSP usage
• Coordinate with Tactical Planning for efficient campaign setup, adjustments and optimization
• Collaborate with Strategy to understand goals and communicate results to clients
• Implement BI tools to enhance campaign performance
• Manage client budgets and control costs while exceeding performance goals
• Build relationships with clients and global counterparts
• Lead in integrated media planning and cross-functional collaboration
• Mentor and manage programmatic channel specialists and external vendors
• Lead Omni platform usage for audience activation and channel planning

Skills

Programmatic display buying

Google Analytics

YouTube campaign setup

Tableau

Ad technology stacks

Data visualization

Mentoring team

Education

Post-secondary education or equivalent

Tools

Tableau

DoubleVerify

Web analytics tools

Tag management

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Qualifications

• 10+ years' experience, including a minimum of 5 years' experience managing, mentoring, and nurturing a diverse team in a fast-paced organization
• Relevant post-secondary education, training, or equivalent experience
• Work with large data (Expert) sets and understanding of methodologies for evaluating data (Expert)
• Technical and strategic understanding of programmatic display buying (Expert)required, particularly in paid search and display
• Ad Technology stacks and programmatic implementation processes (Expert)
• Strong knowledge of marketing technologies & tools (Web analytics, tag Management (Expert), ad servers (Expert), attribution (Expert))
• Strong Analytical (Expert) skills and understanding of ecommerce & retail KPI's
• Exceptional Analytics (Expert) skills, and confidence (Expert) acting on marketing data (Expert) and insights (Expert)
• High level understanding of integrated media planning (Expert)
• Understanding of the B2B marketing (Expert), experiences with this type ofclients/or work on a B2B client a plus
• General knowledge of direct and brand marketing principles and strategies (Expert)
• Digital certification/degree/seminars (Expert), such as Google certified desired and Analytics Platforms desired (Expert)
• Google Analytics (Expert), YouTube (Expert)and Facebook campaign setup (Expert) knowledge - not mandatory, but an important plus
• Working knowledge of 3rd party verification tools (Expert), includingDoubleVerify(Advanced)
• Hands-on experience with Data Visualization Tools, including Tableau (Expert)

Responsibilities

• Creating and driving best-in-class programmatic media strategies that align with clientobjectivesacross search, display, social, and video channels.
• Leading digital innovation and thought leadership initiatives.
• Providing inputs and guidance on campaign design andoptimaluse of demand side platforms.
• Working closely with the Tactical Planning team to ensure efficient and effective coordination of campaign setup, adjustments, and optimization
• Collaborating with the Strategy team to understand goals, address client needs, and communicate results and insights back to clients.
• Implementing Business Intelligence tools and new capabilities to enhance campaign performance.
• Being accountable for client budgets and managing costs while exceeding performance and viewability goals.
• Developing strong relationships with clients and global counterparts.
• Participating and providing leadership in integrated media planning.
• Delivering thought leadership onprogrammatic'srole in the marketing ecosystem and providing insights on channel opportunities.
• Leading communication ofprogrammatic's tech/data needs with cross-functional partners
• Managing and mentoring a team of programmatic channel specialists, providing guidance and fostering career growth.
• Directing and managing external agency and vendor teams.
• Tracking industry innovation and identifying new partners and technologies for best-in-class channel strategies.
• Participating in new business efforts.
• Lead team utilize of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.

#LI-JM3

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$120,000-$230,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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