Associate Director, CRM Solutions

Appalachian State University; Arkansas; On-site; USD 54,000 - 60,000; Full time

Job summary

Appalachian State University seeks an Associate Director, CRM Solutions to oversee Slate CRM processes across undergraduate and graduate admissions, recruitment, operations, communications, and customer service. This role partners with the Director and Slate Team to drive innovations and optimize enrollment workflows on the Boone campus.

The position requires strong analytical and communication skills, with a proven record of leading CRM initiatives in higher education and collaborating with

Qualifications

• High school diploma required; 1 year of tech-related experience acceptable.
• Coursework in computer or information technology may substitute year-for-year.
• Knowledge of CRM concepts and enrollment management workflows.
• Degrees from appropriately accredited institutions are required.

Responsibilities

• Operate, maintain, and improve Technolutions Slate CRM processes and workflows.
• Collaborate with Slate Team to support undergraduate and graduate admissions operations.
• Provide customer service and effective communications to applicants and staff.
• Lead CRM-related initiatives to meet enrollment goals.

Skills

Analytical thinking

Problem-solving

Strong communication

Collaboration

Education

High school diploma

Tools

Technolutions Slate

Salesforce

Job description

Position Summary Information

Classification Title: Technology Support Technician

Working Title: Associate Director, CRM Solutions

Location: Boone, North Carolina

Job Category: 3

Position Number: 097521

Not Eligible for Visa Sponsorship

VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S

Department: Enrollment Mgt - VC for Enrollment Management - 240000

Primary Purpose of Position

This position works with the Director and Slate Team on the maintenance, innovation, development and improvement of Technolutions Slate CRM processes and workflows used in all facets of Enrollment Management, specifically undergraduate and graduate admissions (recruitment, operations, communications, and customer service).

Minimum Qualifications

Graduation from high school and one year of experience in the field of technology related to the position’s role. Coursework in computer or information technology may be substituted year for year for the required experience.

Special Note: This is a generalized representation of positions in this class and is not intended to reflect essential functions per ADA. Examples of competencies are typical of the majority of positions, but may not be applicable to all positions.

Degrees must be received from appropriately accredited institutions.

License/Certification Required

Essential Job Functions

The Associate Director for CRM Solutions works with the Director and Slate Team on the maintenance, innovation, development and improvement of Technolutions Slate CRM processes and workflows used in all facets of Enrollment Management, specifically undergraduate and graduate admissions (recruitment, operations, communications, and customer service) at Appalachian State University.

Responsibilities include but are not limited to the following:

• Utilize the CRM solution and provide collaborative leadership to achieve enrollment goals and meet strategic goals for the Main and Hickory campus.
• Maintain, develop and improve CRM processes and workflows specific to the recruitment, application processing, communication, and customer service related to the recruitment and enrollment of first-year and transfer students.

Knowledge, Skills, & Abilities Required for this Position

• Ability to apply and interpret various policies and procedures.
• Ability to develop initiatives to meet program/project needs and objectives.
• Problem-solving skills.
• Ability to maintain databases, schedules, and reports.
• Ability to ensure accuracy of data.
• Ability to guide and collaborate with various constituents.
• Strong communication skills.

Preferred Qualifications

• Experience using a CRM solution (Technolutions Slate, SalesForce, etc).
• Experience in a higher education setting.

Required Functional Competencies to Successfully Perform Job Duties.

Professional Knowledge: Knowledge of program policies, procedures, technology, best practices and their theoretical bases. Ability to apply and interpret a variety of interrelated policies, procedures and programs for clients and address clients’ non-routine issues. Knowledge of new theories, trends, laws or precedents demonstrated by recommending and implementing improvements or necessary changes to policies, procedures and/or program(s).

Information Analysis/Decision Making: Ability to analyze business operations and/or financial statements for overall program administration. Ability to develop initiatives to meet program/project needs and objectives. Ability to assess and resolve unprecedented problems that require research and review of policy and procedures for the program or assigned components. Ability to resolves problems or compliance issues, based on delegated authority.

Type of Position

Permanent Full-Time

Staff/Non-Faculty

Staff/Non-Faculty

Appointment Type 1.0

Work Schedule/Hours

Monday – Friday, 8:00am – 5:00pm; occasional weekends for divisional events.

Number of Hours Per Week

40

Number of Months Per Year

12

Mandatory Staff

No

Physical Demands of Position

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Overall Competency Level Journey

Overall Competency Level JourneySalary Grade EquivalencyGN11Salary RangeAnticipated Hiring Range$54,015-$60,000

Pay will be commensurate with applicant competencies, budget, equity and market considerations.

Posting Details Information

Posting Date: 09/16/2026

Closing Date: 09/27/2026

Competency Level Statement: Management will only consider applicants who meet the required competencies.

Departmental Information

Quick Linkhttps://appstate.peopleadmin.com/postings/56176Posting Number201503059P