Associate Director, Branded Content & Partnerships

Publicis Groupe ANZ; Miami, Northern (FL, KY); Hybrid; USD 97,000 - 133,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility support

Pet adoption assistance

EAP & wellness reimbursements

Tuition Assistance

Flexible PTO and holidays

Matching Gifts

Flexible working arrangements

Work Your World program

Diversity & affinity groups

Job summary

Razorfish in the United States is seeking an Associate Director, Content to lead branded content partnerships that connect media, creative, and culture to drive business results.

Reporting to the Director and managing Manager/Supervisor-level team members, you’ll coordinate work across partners, clients, and cross-functional teams from development through activation and measurement. This role demands strategic, collaborative content marketing with strong judgment.

Qualifications

• 5+ years of experience in branded content, content partnerships, media investment, integrated marketing, or a related field; agency experience strongly preferred.
• Demonstrated experience leading custom content or integrated media programs from development through activation and measurement.
• Strong understanding of evolving media landscape, trends, and consumer behavior with opportunities for brands.
• Strong strategic and creative judgment; ability to evaluate ideas against client objectives and business value under ambiguity.
• Strong client leadership, communication, presentation, and stakeholder-management skills.
• Strong project management, attention to detail, and ability to lead multiple complex programs and budgets.

Responsibilities

• Drive day-to-day development and activation of branded content programs across partners, clients, and internal teams.
• Manage marketplace engagement, including partner outreach, plan evaluation, negotiations, and ideation across concepts and talent.
• Lead cross-functional execution across clients, partners, investment, creative, production, analytics, and legal/business affairs.
• Oversee paid media activation, delivery, optimization, and reporting; ensure program governance and risk management.
• Serve as senior day-to-day client and partner lead, presenting recommendations and maintaining alignment.
• Direct and develop junior team members through coaching, feedback, and quality control.
• Contribute to ideation, marketplace intelligence, partner evaluation, and new approaches to strengthen content offering.

Skills

Client leadership

Project management

Strategic thinking

Creative judgment

Stakeholder management

Analytical skills

Communication

Team leadership

AI productivity tools

Tools

Microsoft PowerPoint

Microsoft Excel

Microsoft Word

Copilot AI tools

Job description

Razorfish in the United States is seeking an Associate Director, Content to lead branded content partnerships that connect media, creative, and culture to drive business results.

Reporting to the Director and managing Manager/Supervisor-level team members, you’ll coordinate work across partners, clients, and cross-functional teams from development through activation and measurement. This role demands strategic, collaborative content marketing with strong judgment.