Senior Associate Director, Branded Content

Publicis Groupe Holdings B.V; Miami (FL); On-site; USD 97,000 - 133,000; Full time

Benefits offered by this job

Paid Family Care

Adoption/Surrogacy Support

Pet adoption support

Employee Assistance Programs

Tuition Assistance

Paid time off including flexible time

Matching Gifts

Flexible working arrangements

Work Your World program

Business Resource Groups

Job summary

Razorfish in the United States seeks an Associate Director, Content to lead branded content partnerships within its media team. You will drive development and activation of programs, coordinate with partners, clients, and internal teams, and translate strategy into actionable plans.

You will guide a Manager/Supervisor-level team and shape content programs end-to-end. The role requires strategic and creative judgment, strong leadership, and the ability to manage complex programs from development

Qualifications

• 5+ years of experience in branded content, content partnerships or related field.
• Proven track record leading custom content programs from development to activation and measurement.
• Strong understanding of media landscape and trends for brands.
• Excellent client leadership, communication and stakeholder management.

Responsibilities

• Drive day-to-day development and activation of branded content programs across partners, clients and internal teams.
• Manage marketplace engagement for custom content, including outreach, plan evaluation and negotiations.
• Provide strategic and creative POV on concepts, talent, production and stakeholder approvals.
• Lead cross-functional execution across clients, partners, investment, creative, production and analytics.
• Oversee paid media activation, readiness, delivery, optimization, reporting and program wrap.
• Govern program governance: timelines, budgets, approvals, dependencies and deliverables.
• Serve as senior day-to-day client and partner lead, presenting recommendations and aligning stakeholders.
• Direct and develop Manager/Supervisor-level team members with coaching and quality control.

Skills

Branded content

Content partnerships

Media investment

Integrated marketing

Entertainment marketing

Client leadership

Project management

Analytical skills

Cross-functional collaboration

Negotiation

Tools

Microsoft Office Suite

Copilot / AI productivity tools

Job description

Razorfish in the United States seeks an Associate Director, Content to lead branded content partnerships within its media team. You will drive development and activation of programs, coordinate with partners, clients, and internal teams, and translate strategy into actionable plans.

You will guide a Manager/Supervisor-level team and shape content programs end-to-end. The role requires strategic and creative judgment, strong leadership, and the ability to manage complex programs from development