Product Content Manager

Jobtailor; New Jersey; On-site; USD 100,000 - 140,000; Full time

Job summary

Jobtailor in New Jersey is seeking a seasoned Product Information Manager to lead the organization’s product content strategy across digital commerce and customer self-service. You will set standards for naming, descriptions, attributes, and digital assets, ensuring data supports decision-making and enhances discoverability.

Collaborating with UX, marketing, and operations, you’ll optimize content for SEO, AEO, and GEO, while driving governance and lifecycle management for products, updates, and

Qualifications

• Bachelor’s degree in a related field.
• 5+ years of experience in PIM, digital commerce, product marketing, or MDM.
• Experience with a PIM platform (InRiver, Salsify, Akeneo, Pimcore).
• Strong understanding of taxonomy, metadata, and information architecture.
• Experience supporting e-commerce platforms and digital product catalogs.
• Excellent project management and cross-functional collaboration.
• Knowledge of SEO, site search optimization (AEO/GEO preferred).
• Healthcare/medical device or life sciences experience (preferred).
• Experience with DAM systems and integrations (preferred).

Responsibilities

• Develop and execute the organization’s product content strategy for digital commerce and discovery.
• Define standards for product naming, descriptions, specs, attributes, and assets.
• Ensure product information supports customer decision-making throughout the journey.
• Partner with the PIM Librarian to maximize InRiver PIM value.
• Define product attribute models, metadata standards, taxonomies, and categories.
• Establish governance for creation, review, approval, and publishing of product information.
• Maintain governance for product lifecycle management, updates, discontinuations, substitutions.
• Drive continuous improvement of product data quality and completeness.
• Optimize product content for e-commerce, catalogs, and self-service platforms.
• Improve navigation, filtering, comparison, and cross-sell opportunities.
• Define and manage product relationships (accessories, replacements, substitutes).
• Collaborate with UX and e-commerce teams on discovery and conversion.
• Coordinate digital product launch readiness across channels.
• Partner with Product Management and Marketing for timely publication of information and assets.
• Optimize information for internal site search, SEO, AEO, GEO.
• Develop keyword strategies, synonyms, and search metadata.
• Structure content for AI-powered search, digital assistants, and LLMs.
• Ensure structured information supports future AI-driven experiences.
• Establish and monitor KPIs for content quality and digital performance.
• Measure attribute completeness, content quality, search effectiveness, and engagement.
• Identify opportunities to improve customer experience through product information.

Skills

Product Information Management

Digital Commerce Strategy

SEO Best Practices

Project Management

Cross-Functional Collaboration

Education

Bachelor’s degree in Business/Marketing/Information Management/Digital Commerce

Tools

InRiver PIM

Salsify

Akeneo

Pimcore

ERP Systems

CRM Integrations

Job description

• Develop and execute the organization’s product content strategy to support digital commerce, customer self-service, and product discoverability.
• Define standards for product naming, descriptions, marketing copy, specifications, attributes, and digital assets.
• Ensure product information effectively supports customer decision-making throughout the buying journey.
• Partner with the PIM Librarian and other PIM team members to maximize the value of the InRiver PIM platform.
• Define product attribute models, metadata standards, taxonomies, and category structures.
• Establish governance processes for creating, reviewing, approving, and publishing product information.
• Maintain governance standards for ongoing product lifecycle management, including new products, updates, discontinuations, and product substitutions.
• Drive continuous improvement of product data quality and completeness.
• Optimize product content for e-commerce, digital catalogs, and customer self-service platforms.
• Improve product navigation, filtering, comparison capabilities, and cross-selling opportunities.
• Define and manage product relationships, including accessories, compatible products, replacement products, and substitute products.
• Collaborate with UX and e-commerce teams to improve product discovery and conversion.
• Coordinate digital product launch readiness across all customer-facing channels.
• Partner with Product Management and Marketing to ensure timely publication of product information and digital assets.
• Optimize product information for internal site search, search engine optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
• Develop keyword strategies, product synonyms, alternate terminology, abbreviations, and search metadata.
• Structure product content to improve discoverability by AI-powered search tools, digital assistants, and large language models.
• Ensure structured product information supports future AI-driven customer experiences.
• Establish and monitor key performance indicators (KPIs) related to product content quality and digital performance.
• Measure product attribute completeness, content quality, search effectiveness, and digital engagement.
• Identify opportunities to improve customer experience through enhanced product information.

Requirements

• Bachelor’s degree in Business, Marketing, Information Management, Digital Commerce, or a related field
• 5+ years of experience in Product Information Management, Digital Commerce, Product Marketing, or Master Data Management
• Experience working with a Product Information Management (PIM) platform (e.g., InRiver, Salsify, Akeneo, Pimcore)
• Strong understanding of product taxonomy, metadata, and information architecture
• Experience supporting e-commerce platforms and digital product catalogs
• Excellent project management and cross-functional collaboration skills
• Strong analytical and organizational abilities.
• Knowledge of SEO, site search optimization, AEO, and GEO best practices (preferred)
• Experience in the medical device, healthcare, or life sciences industry (preferred)
• Experience with digital asset management (DAM) systems (preferred)
• Familiarity with product lifecycle management (PLM), ERP, and CRM integrations (preferred)
• Experience using analytics platforms to measure digital content performance (preferred)

Core Competencies

Demonstrates expertise in Product Information Management and Digital Commerce, with a strong focus on optimizing product content for e-commerce and enhancing customer experiences through effective product data governance and analytics.

Highest-signal resume keywords

• Product Information Management (PIM)
• Digital Commerce Strategy
• SEO Best Practices
• Project Management
• Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

• Product Taxonomy
• Metadata Standards
• Digital Asset Management (DAM)
• E-Commerce Platforms
• Product Lifecycle Management (PLM)
• Analytics Platforms
• Search Engine Optimization (SEO)
• Generative Engine Optimization (GEO)
• Answer Engine Optimization (AEO)
• Product Marketing

Soft Skills

• Analytical Abilities
• Organizational Skills
• Collaboration Skills

Industry Keywords

• Healthcare
• Medical Device
• Life Sciences

Tools & Technologies

• InRiver PIM
• Salsify
• Akeneo
• Pimcore
• ERP Systems
• CRM Integrations