Associate Director – Client Services, Direct Marketing Campaigns

Jobtailor; Germantown (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor seeks a seasoned Client Engagement Leader in Germantown, MD to drive strategic accounts and partner with cross-functional teams. You will oversee engagement, ensure delivery success, and elevate client partnerships while guiding executive discussions to improve marketing results.

The role requires shaping program strategy, managing profitability, and mentoring a team to achieve career growth within the full solution lifecycle.

Qualifications

• Direct experience or strong ancillary knowledge of database marketing, including key understandings of all aspects of direct response marketing and testing.

Responsibilities

• Implement, lead, and grow client engagement activities with top strategic accounts

Skills

Client Engagement

Account Management

Database Marketing

Strategic Planning

Team Leadership

Education

Bachelor's degree

Tools

Direct Response Marketing

Data Analysis

Test Planning

Response Metrics

Program Execution

Financial Data Management

Forecasting

Job description

• Implement, lead, and grow client engagement activities with top strategic accounts
• Work closely with and indirectly oversee shared-services team members from Strategy, Technology, Analytics, and other functions
• Establish and maintain strong client partnerships
• Ensure successful execution of deliverables
• Provide thought leadership on strategic planning initiatives
• Provide efficient overall account management
• Engage executive-level stakeholders in ongoing discussions to improve marketing results
• Lead strategic client meetings and quarterly business reviews
• Interpret results and results trends in client discussions
• Drive business by ensuring key program goals are met
• Own strategy and accurate, timely program execution
• Maintain account profitability and manage internal financial data and forecasts
• Lead or manage account development and growth opportunities
• Lead and mentor a team for successful career growth

Requirements

• Direct experience or strong ancillary knowledge of database marketing, including key understandings of all aspects of direct response marketing and testing
• 8+ years of client services/account management experience
• 8+ years of direct marketing experience
• Comfortable with data, response metrics, and trends
• Excellent written and verbal communication skills
• Ability to analyze problems and produce viable solutions
• Bachelor's degree required
• Technology and math backgrounds are a plus
• Experience with test planning and use cases
• Ability to lead and coordinate people and activities throughout a full solution lifecycle
• Employment contingent on passing a background check and drug test

Core Competencies

Demonstrates expertise in client engagement and account management, with a strong focus on database marketing and direct response strategies. Proven ability to lead teams, analyze data trends, and drive business growth through effective communication and strategic planning.

Highest-signal resume keywords

• Client Engagement
• Account Management
• Database Marketing
• Strategic Planning
• Team Leadership

Hard Skills

• Direct Response Marketing
• Data Analysis
• Test Planning
• Response Metrics
• Program Execution
• Financial Data Management
• Forecasting

Soft Skills

• Excellent Communication
• Problem Solving
• Mentoring

Certifications & Qualifications

• Bachelor's Degree

Industry Keywords

• Client Partnerships
• Marketing Results
• Business Reviews
• Account Profitability