Director, Asset Management Content & Campaigns

Moody's Corporation; New York (NY); Presencial; USD 113.000 - 164.000; Tempo integral

Benefícios oferecidos por esta vaga

Competitive benefits package

401(k) plan with company contribution

Tuition reimbursement

Paid time off

Resumo da vaga

Moody's Corporation is seeking a seasoned marketing leader to drive integrated campaigns for the Asset Management business. The role emphasizes thought leadership, demand generation, and collaboration with senior leaders across digital, content, and partnerships.

Responsibilities include content strategy, campaign execution, and analytics-driven optimization, leveraging AI to improve workflows and ROI. This is a senior, data-driven marketing role in the US market.

Qualificações

• 5-7+ years of experience developing and executing integrated, multi-channel B2B marketing campaigns.
• Exceptional writing, editing, and storytelling skills with experience in thought leadership and conversion-focused content.
• Strong project management and organizational skills, able to manage multiple initiatives and stakeholders.
• Analytical mindset translating performance data into actionable recommendations.
• Experience marketing to the Asset Management industry (required).
• Familiarity with Private Credit and Alternative Investments landscape.
• Experience in a B2B SaaS, data, technology, or financial services environment (preferred).
• Excellent communication, presentation, and stakeholder management skills.
• Proven ability to collaborate with senior leadership, sales, and SMEs.
• Customer-centric mindset with attention to detail.
• Proficiency in AI concepts and hands-on AI tool usage for workflows.

Responsabilidades

• Develop and execute integrated marketing campaigns and content driving thought leadership and demand generation for Moody's Asset Management.
• Lead multi-channel campaigns across digital, email, paid media, social, events, and partnerships.
• Manage campaign execution, timelines, and cross-functional coordination.
• Drive content strategy, editorial planning, and campaign narratives for Asset Management.
• Create blogs, social posts, white papers, website copy, videos, articles, customer stories, emails, and presentations.
• Collaborate with Industry Practice Leads to produce thought leadership and major campaigns.
• Develop customer-focused messaging frameworks to support acquisition, retention, expansion, and cross-sell.
• Partner with web/digital teams to improve content performance and SEO/GEO.
• Measure and report on campaign performance and ROI to drive productivity.
• Leverage AI tools for market research, content development, and workflow efficiency.

Conhecimentos

Multi-channel campaigns

Thought leadership

Writing & editing

Project management

Analytics

Asset management

Private Credit

B2B SaaS

Communication

Leadership collaboration

Customer focus

AI tools

Formação

Bachelor's degree in Marketing, Communications, English, Business, Journalism, or related field

Advanced degree

Descrição da vaga

Moody's Corporation is seeking a seasoned marketing leader to drive integrated campaigns for the Asset Management business. The role emphasizes thought leadership, demand generation, and collaboration with senior leaders across digital, content, and partnerships.

Responsibilities include content strategy, campaign execution, and analytics-driven optimization, leveraging AI to improve workflows and ROI. This is a senior, data-driven marketing role in the US market.