Associate Director, Content & Campaigns - Asset Management

Moody's Corporation; New York (NY); On-site; USD 113,000 - 164,000; Full time

Benefits offered by this job

Competitive benefits package

401(k) plan with company contribution

Tuition reimbursement

Paid time off

Job summary

Moody's Corporation is seeking a seasoned marketing leader to drive integrated campaigns for the Asset Management business. The role emphasizes thought leadership, demand generation, and collaboration with senior leaders across digital, content, and partnerships.

Responsibilities include content strategy, campaign execution, and analytics-driven optimization, leveraging AI to improve workflows and ROI. This is a senior, data-driven marketing role in the US market.

Qualifications

• 5-7+ years of experience developing and executing integrated, multi-channel B2B marketing campaigns.
• Exceptional writing, editing, and storytelling skills with experience in thought leadership and conversion-focused content.
• Strong project management and organizational skills, able to manage multiple initiatives and stakeholders.
• Analytical mindset translating performance data into actionable recommendations.
• Experience marketing to the Asset Management industry (required).
• Familiarity with Private Credit and Alternative Investments landscape.
• Experience in a B2B SaaS, data, technology, or financial services environment (preferred).
• Excellent communication, presentation, and stakeholder management skills.
• Proven ability to collaborate with senior leadership, sales, and SMEs.
• Customer-centric mindset with attention to detail.
• Proficiency in AI concepts and hands-on AI tool usage for workflows.

Responsibilities

• Develop and execute integrated marketing campaigns and content driving thought leadership and demand generation for Moody's Asset Management.
• Lead multi-channel campaigns across digital, email, paid media, social, events, and partnerships.
• Manage campaign execution, timelines, and cross-functional coordination.
• Drive content strategy, editorial planning, and campaign narratives for Asset Management.
• Create blogs, social posts, white papers, website copy, videos, articles, customer stories, emails, and presentations.
• Collaborate with Industry Practice Leads to produce thought leadership and major campaigns.
• Develop customer-focused messaging frameworks to support acquisition, retention, expansion, and cross-sell.
• Partner with web/digital teams to improve content performance and SEO/GEO.
• Measure and report on campaign performance and ROI to drive productivity.
• Leverage AI tools for market research, content development, and workflow efficiency.

Skills

Multi-channel campaigns

Thought leadership

Writing & editing

Project management

Analytics

Asset management

Private Credit

B2B SaaS

Communication

Leadership collaboration

Customer focus

AI tools

Education

Bachelor's degree in Marketing, Communications, English, Business, Journalism, or related field

Advanced degree

Job description

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

Skills and Competencies

• 5-7+ years of experience developing and executing integrated, multi-channel B2B marketing campaigns, including creating compelling thought leadership and demand-generation content that builds brand awareness, generates qualified leads, and supports business growth
• Exceptional writing, editing, and storytelling skills, with experience creating both strategic thought leadership and conversion-focused content
• Strong project management and organizational skills, with the ability to independently manage multiple initiatives and stakeholders simultaneously
• Analytical mindset with the ability to translate performance data, audience insights, and market intelligence into actionable recommendations
• Experience marketing to the Asset Management industry (required)
• Familiarity with the Private Credit and Alternative Investments landscape, including key market participants, investment workflows, and industry trends
• Experience working in a B2B SaaS, data, technology, or financial services environment (preferred)
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence and defend strategic recommendations
• Proven ability to collaborate effectively with senior leadership, sales teams, and subject matter experts
• Customer-centric mindset with strong attention to detail and commitment to excellence
• Demonstrated proficiency in artificial intelligence concepts, with hands‑on experience using AI tools to streamline workflows and enhance operational efficiency. Proven ability to implement AI-powered solutions to solve business challenges. Demonstrates a growing awareness of AI risk management and a commitment to responsible and ethical AI use

Education

• Bachelor's degree in Marketing, Communications, English, Business, Journalism, or a related field (required)
• Advanced degree (preferred)

Responsibilities

• Develop and execute integrated marketing campaigns and compelling content that drive thought leadership, generate qualified demand, and support commercial growth for Moody's Asset Management business.
• Lead integrated, multi-channel marketing campaigns across digital, email, paid media, social, events, and partnerships to support Asset Management go-to-market strategy
• Manage campaign execution, timelines, and cross-functional coordination to ensure successful delivery from planning through launch
• Drive content strategy, editorial planning, and campaign narratives for Asset Management, ensuring alignment with business objectives, growth priorities, and target audiences
• Create compelling content for Asset Management professionals, including blogs, social posts, white papers, website copy, videos, articles, customer stories, email copy, and presentations
• Collaborate with Industry Practice Leads and subject matter experts to produce thought leadership and major campaigns around strategic growth areas such as Private Credit
• In partnership with business and marketing teams, develop and maintain customer‑focused messaging frameworks that support customer acquisition, retention, expansion, and cross‑sell initiatives
• Partner with web and digital teams to enhance content performance, user engagement, and SEO/GEO effectiveness across owned channels
• Champion a data‑driven marketing culture by measuring, analyzing, and reporting on campaign performance, content effectiveness, pipeline contribution, and return on investment
• Partner with Corporate Affairs and Public Relations teams to identify and amplify stories, thought leadership, and media coverage opportunities
• Leverage AI tools for market research, content development, workflow efficiency, campaign execution, and overall marketing productivity

About the Team

Our Global Marketing – Asset Management team is responsible for telling Moody's story, turning complex insights into decisive action for our clients. By joining our team, you will be part of exciting work in content strategy, campaign management, and thought leadership, helping drive business growth and empower sales teams globally while leveraging cutting‑edge AI tools and data‑driven strategies to continually elevate our marketing impact.

For US-based roles only: the anticipated hiring base salary range for this position is$113,200.00-$164,050.00, depending on factors such as experience, education, level, skills, and location. This range is based on a full‑time position. In addition to base salary, this role is eligible for incentive compensation. Moody’s also offers a competitive benefits package, including not but limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, a discounted employee stock purchase plan, and tuition reimbursement.

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion or creed, national origin, ancestry, citizenship, marital or familial status,sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by law. Moody’s also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email [e-mail]. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications

For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance.

This position may be considered a promotional opportunity, pursuant to the Colorado Equal Pay for Equal Work Act.

Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.