Associate Director, Amazon Performance Marketing & Retail Media

Employee Referral Board; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP Media is seeking an Associate Director of Amazon Performance Marketing & Retail Media in New York, embedded with Unilever, to lead commerce media efforts across Sponsored Ads, DSP, and category growth initiatives. You will translate performance and shopper signals into actionable growth strategies while guiding cross‑functional teams.

The role requires deep Amazon expertise, strong commercial judgment, and the ability to shape full‑funnel media plans, optimize budgets, and partner with

Qualifications

• Significant experience in commerce media, retail media, Amazon advertising or e‑commerce performance marketing.
• Deep hands‑on understanding of Amazon Sponsored Ads and Amazon DSP.
• Strong knowledge of retail search strategy, keyword management, bidding, budget allocation and optimization.

Responsibilities

• Own and help shape strategy across Amazon Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.
• Conduct hands‑on audits across campaign structure, keyword strategy, bidding, budget allocation and search‑term harvesting.
• Identify opportunities across impression share, keyword coverage and defensive and offensive search strategies.
• Develop full‑funnel approaches spanning search, competitive conquesting, retargeting and prospecting.
• Guide agency partners on budget flighting, growth versus efficiency decisions, TACoS/blended ROAS and new‑to‑brand acquisition.
• Diagnose changes in performance, including shifts in impressions, conversion rate and Buy Box dynamics.
• Partner with finance stakeholders on forecasting and spend pacing.
• Build Amazon category growth strategies spanning assortment, hero SKUs and price‑pack architecture.
• Identify category whitespace and competitive opportunities.
• Translate search behavior and consumer demand signals into actionable category and business insights.
• Develop annual and quarterly media investment frameworks aligned to category priorities.
• Evaluate incrementality and halo impact across retail and brand marketing.
• Connect retail media investment with broader brand marketing initiatives and objectives.
• Bring together performance, commerce and brand considerations to identify where Amazon can support broader growth objectives.
• Translate complex media performance into clear recommendations for client and agency stakeholders.
• Operate effectively within an embedded, highly collaborative environment, partnering across Unilever and WPP Unite teams.

Skills

Commerce media

Retail media

Amazon Ads

E-commerce marketing

Keyword management

Bidding

Budgeting

Performance metrics

Tools

Amazon Sponsored Ads

Amazon DSP

Job description

Associate Director, Amazon Performance Marketing & Retail Media

New York, New York, United States

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines, including media, creative, strategy, commerce, and analytics, to operate as one unified team.

Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business.

About WPP Unite

WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across disciplines, including media, creative, strategy, commerce, and analytics, to operate as one unified team.

Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable impact across the business.

Role Summary & Impact

The Associate Director, Amazon Performance Marketing & Retail Media will serve as a strategic and hands‑on commerce media leader embedded within Unilever, with a particular focus on the Amazon ecosystem.

This role sits at the intersection of retail media, performance marketing and commerce strategy. You will help shape Amazon media strategy across Sponsored Ads and DSP while translating media performance, shopper behavior and category dynamics into actionable recommendations that drive growth.

The ideal candidate combines deep Amazon media expertise with strong commercial acumen. You should be equally comfortable evaluating campaign structure, keyword and bidding strategy, and media investment as you are advising stakeholders on category opportunities, growth priorities and broader commerce strategy.

Key Responsibilities

Commerce & Performance Media Leadership

• Own and help shape strategy across Amazon Sponsored Products, Sponsored Brands, Sponsored Display and Amazon DSP.
• Conduct hands‑on audits across campaign structure, keyword strategy, bidding, budget allocation and search‑term harvesting.
• Identify opportunities across impression share, keyword coverage and defensive and offensive search strategies.
• Develop full‑funnel approaches spanning search, competitive conquesting, retargeting and prospecting.
• Guide agency partners on budget flighting, growth versus efficiency decisions, TACoS/blended ROAS and new-to-brand acquisition.
• Diagnose changes in performance, including shifts in impressions, conversion rate and Buy Box dynamics.
• Partner with finance stakeholders on forecasting and spend pacing.

Category & Growth Strategy

• Build Amazon category growth strategies spanning assortment, hero SKUs and price‑pack architecture.
• Identify category whitespace and competitive opportunities.
• Translate search behavior and consumer demand signals into actionable category and business insights.
• Develop annual and quarterly media investment frameworks aligned to category priorities.
• Evaluate incrementality and halo impact across retail and brand marketing.

Integrated Media & Client Partnership

• Connect retail media investment with broader brand marketing initiatives and objectives.
• Bring together performance, commerce and brand considerations to identify where Amazon can support broader growth objectives.
• Translate complex media performance into clear recommendations for client and agency stakeholders.
• Operate effectively within an embedded, highly collaborative environment, partnering across Unilever and WPP Unite teams.

Skills & Experience

• Significant experience in commerce media, retail media, Amazon advertising or e‑commerce performance marketing.
• Deep hands‑on understanding of Amazon Sponsored Ads and Amazon DSP.
• Strong knowledge of retail search strategy, keyword management, bidding, budget allocation and optimization.
• Ability to evaluate performance through commerce‑focused metrics including ROAS, TACoS and new‑to‑brand acquisition.
• Strong strategic and commercial mindset with the ability to connect media performance to broader category and growth opportunities.
• Experience developing full‑funnel commerce media strategies spanning search, display, retargeting and prospecting.
• Strong analytical skills and the ability to diagnose performance changes and translate findings into actionable recommendations.
• Strong communication and stakeholder‑management skills with the ability to work across client, agency, finance, brand and commerce teams.
• Comfortable balancing hands‑on media expertise with senior‑level strategic thinking.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically, firmly believing in andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open Environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in an open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

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The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$75,000 - $180,000 USD

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