Manager, Paid Search

WPP Media Limited; New York (NY); On-site; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Retirement plan

Vision & dental

Job summary

WPP Media seeks a Manager, Paid Search to lead day-to-day client-paid search initiatives and mentor junior teammates. This role emphasizes strategy development, campaign governance, and performance optimization across major search engines.

You will present insights to clients, monitor KPIs, and stay updated on industry tools while contributing to automation and process improvements. Hybrid work supported in the NY area.

Qualifications

• Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent work experience.
• 3+ years experience with analytical tools (Google Analytics, Web trends, Omniture).
• Bid management tools familiarity (DoubleClick Search, Kenshoo, Marin, etc.), and 3rd party tracking tools (DoubleClick, Floodlight, Sizmek).
• Experience meeting with and delighting clients is essential.
• Desire to manage and mentor junior members of a team; prior management experience a plus.

Responsibilities

• Lead the day-to-day supervision of client-paid search programs including strategy, bid recommendations, execution details, budgets/accounts, and overall goal achievement.
• Understand the client’s product, marketing objectives and digital goals with emphasis on paid search; present to clients regularly.
• Monitor, track and evaluate campaign performance analytics against KPI targets and baselines.
• Stay current on tools and user interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, etc.).
• Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
• Contribute to automation projects, processes changes and roll-outs.
• Stay current on industry trends to enhance offerings for accounts.

Skills

Paid search management

Client interaction

Campaign analytics

Bid management

Strategic thinking

Mentoring

Leadership

Strategic planning

Client presentation

Education

Bachelor's degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Google Analytics

Web Trends

Omniture

Google AdWords Editor

Bing Ads Editor

DoubleClick Search

Kenshoo

Marin

Sizmek

Floodlight

Searchlight

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary & Impact As a Manager, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Skills and Experience

• Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, budgets/accounting and overall goal achievement.
• Understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
• Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
• Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice.
• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 3+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
• Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.).
• Experience meeting with and delighting clients is essential.
• Desire to manage and mentor junior members of a team; prior experience as a manager a plus.

Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 - $140,000 USD

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