Associate Director, AI-Driven Digital Marketing

BioSpace; Cambridge (MA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health benefits

Parental leave 14 weeks

Wellness programs

Job summary

Sanofi Inc. in Cambridge, MA seeks an Associate Director, Digital Marketing to lead digital and media strategy for WAYRILZ in ITP.

You will shape omnichannel experiences across HCP and patient audiences, partnering with brand, GTMC, cross-functional teams, and agencies to drive strategy, execution, and optimization. The role champions AI-forward marketing and explores new AI-enabled content, personalization, and brand discoverability across emerging AI experiences.

Qualifications

• Brand and digital marketing and customer experience planning experience.
• Strategic digital planning and execution demonstrated.
• Ability to build cross-functional consensus.
• Deep understanding of digital marketing channels and their impact on customer relationships.
• Knowledge of AI trends and innovations in marketing.
• Experience in agency management and regulatory review.

Responsibilities

• Own digital and media strategy and execution across HCP and patient audiences.
• Lead evolving HCP/patient journeys with personalized experiences.
• Optimize channel mix based on performance and behavior.
• Translate insights into omnichannel strategies across media, CRM, web, social, and AI-enabled channels.
• Champion AI-enabled content development for faster, scalable personalization.
• Pilot and scale innovative AI and digital solutions with teams and agencies.
• Own end-to-end digital execution for WAYRILZ campaigns with Communications.
• Establish KPIs and analytics in partnership with GTMC to link to business objectives.
• Lead performance reviews and optimize investments toward top audiences and channels.

Skills

Brand/Digital marketing

Customer experience planning

Strategic digital planning

Cross-functional leadership

Digital marketing channels

AI & trends

Agency management

Regulatory review

Problem solving

Job description

Sanofi Inc. in Cambridge, MA seeks an Associate Director, Digital Marketing to lead digital and media strategy for WAYRILZ in ITP.

You will shape omnichannel experiences across HCP and patient audiences, partnering with brand, GTMC, cross-functional teams, and agencies to drive strategy, execution, and optimization. The role champions AI-forward marketing and explores new AI-enabled content, personalization, and brand discoverability across emerging AI experiences.