Director, Consumer Marketing — AI-Driven Brand Growth

Sanofi; Cambridge (MA); On-site; USD 179,000 - 258,000; Full time

Benefits offered by this job

Rewards package

14 weeks parental leave

Job summary

Sanofi in Cambridge, MA seeks a Director of Consumer Marketing for Kevzara to lead US consumer brand strategy across lifecycle stages, partnering with Medical, Market Access, Insights, Field Leadership, and Global teams to deliver differentiated value propositions.

The role emphasizes innovative digital, omnichannel engagement, analytics, and AI-enabled marketing, with accountability for investment decisions and ROI.

Qualifications

• 5+ years of progressive experience in biopharma marketing or related fields.
• Experience leading US Consumer brand strategy across multiple lifecycle stages.
• Strong expertise in digital marketing, omnichannel engagement, analytics, and AI applications in commercial settings.
• Proven ability to lead in a matrix environment, influence senior stakeholders, and drive alignment without direct authority.
• Experience managing or stewarding significant budgets with ROI-driven optimization.

Responsibilities

• Lead the development and evolution of the Kevzara US Consumer brand strategy, aligning with lifecycle priorities and long-term ambition.
• Drive the adoption of innovative consumer engagement models, including digital, omnichannel analytics, and AI-enabled strategies.
• Influence cross-functional partners around strategic priorities and performance expectations in a matrix environment.
• Own investment prioritization across consumer marketing initiatives and uphold ROI discipline with analytics support.
• Collaborate with Finance and Insights to develop forecasting assumptions and performance dashboards.

Skills

Biopharma marketing

US Consumer brand strategy

Digital marketing & AI

Cross-functional leadership

Education

Bachelor's degree in Marketing

Tools

CRM systems

Job description

Sanofi in Cambridge, MA seeks a Director of Consumer Marketing for Kevzara to lead US consumer brand strategy across lifecycle stages, partnering with Medical, Market Access, Insights, Field Leadership, and Global teams to deliver differentiated value propositions.

The role emphasizes innovative digital, omnichannel engagement, analytics, and AI-enabled marketing, with accountability for investment decisions and ROI.