Marketing and Communications Manager

Texas Star Pharmacy; Plano (TX); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading pharmaceutical innovator in Texas is seeking a Director of Marketing to spearhead brand evolution and create impactful marketing strategies. The ideal candidate will possess significant leadership experience and expertise in digital marketing, including SEO and AI-enhanced tools. Responsibilities include developing marketing roadmaps, overseeing branding initiatives, and leading high-conversion campaigns. Join a dynamic team committed to patient-centric pharmaceutical innovation.

Qualifications

• 5+ years of progressive leadership experience in marketing, ideally within healthcare or life sciences.
• Proficient with AI-enhanced marketing tools and platforms.
• Strong writing capabilities across various content types.

Responsibilities

• Lead the development of an omnichannel marketing roadmap.
• Manage media relations and enhance brand presence.
• Design and optimize high-conversion demand-generation funnels.

Skills

Leadership in marketing

Content creation

Analytical skills

SEO/SEM expertise

Interpersonal skills

Education

Bachelor’s or Master’s in Marketing or related discipline

Tools

Google AdWords

Salesforce

HubSpot

Canva

Job description

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We are an industry-leading compounding pharmacy positioned at the forefront of patient-centric pharmaceutical innovation. Our mission is to elevate care delivery through personalized medication solutions that leverage next-generation technologies and precision-driven methodologies.

About the Role

As we continue to scale our national footprint and accelerate organizational momentum, we are activating a strategic search for a dynamic, outcomes-oriented Director of Marketing to architect the next chapter of our brand evolution. This role offers a high-visibility platform to shape the narrative of a healthcare innovator operating at the nexus of advanced therapeutics, emerging digital ecosystems, and AI-enabled transformation.

Responsibilities

• Strategic Leadership & Brand Management
• Architect and operationalize an end-to-end omnichannel marketing roadmap anchored in measurable KPIs and performance benchmarks.
• Steer holistic brand stewardship, including visual identity, voice architecture, and enterprise-level customer experience frameworks.
• Drive seamless cross-functional alignment with internal stakeholders and external strategic partners to ensure unified execution.
• Content Marketing & Clinical Thought Leadership
• Lead development of high-impact, clinically aligned content tailored for providers, clinicians, and patient audiences.
• Oversee production of whitepapers, eBooks, case studies, digital assets, prescription guides, and print collateral supported by AI-augmented creative workflows.
• Champion SEO/SEM acceleration initiatives leveraging keyword clustering, dynamic content optimization, and data-driven editorial strategy.
• Public Relations & Communications
• Serve as the brand’s primary media strategist and spokesperson, elevating market presence and organizational credibility.
• Cultivate strong media relationships, secure cross-channel coverage, and craft press releases, op-eds, and healthcare thought leadership pieces.
• Lead proactive and reactive communications, including crisis preparedness and reputation governance supported by AI-based sentiment monitoring.
• Social Media, Community Engagement & Reputation Management
• Deploy an AI-powered social media engine across LinkedIn, Instagram, Facebook, GMB, TikTok, and emerging platforms.
• Utilize smart-automation tools to generate, publish, and optimize high-value content streams.
• Build strategic alliances with healthcare providers, community stakeholders, and key influencers.
• Manage review ecosystems and digital reputation through automated response workflows and trust-building initiatives.
• Lead Generation & Campaign Management
• Design and optimize high-conversion demand-generation funnels utilizing Google Ads, Meta Ads, and programmatic media.
• Lead continuous A/B testing, heatmap tracking, and AI-driven UX enhancements to elevate landing-page performance.
• Develop robust analytics dashboards to track ROI, CAC, LTV, conversion metrics, and operational effectiveness.
• Events, Webinars & Trade Shows
• Strategize and execute high-impact events, conferences, webinars, and community-facing health activations.
• Oversee logistics, promotional assets, and brand consistency across all experiential touchpoints.
• Email Marketing
• Build, refine, and scale multi-tiered email marketing strategies with clear KPIs and performance optimization cycles.
• Oversee vendor partnerships spanning web development, creative services, video and photo production, and other specialized marketing channels.
• Drive execution on cross-functional, enterprise-level marketing initiatives as prioritized by leadership.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, PR, or a related discipline (MBA preferred).
• 5+ years of progressive leadership experience in marketing, ideally within healthcare, pharmacy, biotech, or life sciences.
• Demonstrated success in brand leadership, PR execution, and full-funnel marketing strategy.
• High proficiency with AI-enhanced marketing tools and platforms (ChatGPT, Jasper, Salesforce, Prowly, Canva, HubSpot, SEMrush, etc.).
• Exceptional writing capabilities across clinical, technical, and consumer-facing content.
• Expertise in Google AdWords, Meta Business Suite, SEO/SEM, CRM administration, and marketing automation.
• Proven ability to lead teams, manage budgets, oversee vendors, and leverage analytics dashboards for decision-making.
• Strong interpersonal, presentation, and relationship-building skills.
• Willingness to travel up to 20%.

Seniority level

Director

Employment type

Full-time

Job function

Marketing, Public Relations, and Advertising