Associate Customer Strategy & Planning Manager - GCC

gsknch; New Jersey; Hybrid; USD 105,000 - 145,000; Full time

Job summary

Haleon is seeking a strategic GCC specialist to support customer strategy and commercialization for Growth across cross-category platforms. You will translate platform strategies into retailer-ready plans, 4P activation, and execution materials while partnering with Sales, Marketing, and Insights to drive unified brand plans.

You will analyze sales and shopper data to inform go-to-market decisions, design coordinated in-store and online offers, and work with Finance and NRM to maintain budgets

Qualifications

• Supports development and maintenance of GCC customer plans translating retailer priorities into activation requirements, milestones and actions.
• Analyzes sales, shopper, panel, and retailer data to identify insights for GCC go-to-market and 4P strategies.
• Designs and deploys in-store and online trade offers aligned with GCC strategy and budgets.

Responsibilities

• Support development and maintenance of tiered GCC customer plans with activation requirements and timelines.
• Analyze sales and retailer data to identify insights for GCC go-to-market strategies.
• Lead promotional and activation reviews with cross-functional partners and measure outcomes.

Skills

Go-to-market

Trade activation

Data analysis

Retail strategy

Cross-functional collaboration

Tools

Circana

Numerator

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Support U.S. customer strategy and commercialization for Growth - Cross Category platforms, including current and future GCC growth platforms. Partner with the Customer Strategy Lead to convert platform strategies into retailer-ready plans, 4P activation, promotional recommendations, execution materials, and measurable in-market learning. Serve as a connector across Sales, Marketing, Category and Insights, Shopper, Analytics, Finance, Net Revenue Management, and Display and Graphics to help GCC deliver one aligned, brand-agnostic approach across priority customers.

Key Responsibilities

• Support development and maintenance of tiered GCC customer plans by translating retailer priorities into activation requirements, commercial milestones, execution timelines, and customer-team actions.
• Analyze sales, shopper, household panel, competitive, and retailer data to identify insights that inform and operationalize GCC go-to-market and 4P strategies.
• Design, develop, and deploy coordinated in-store and online trade offers that align with GCC platform strategy and drive strong customer support.
• Partner regularly with Customer Sales Teams to align business plans with GCC priorities and support off-shelf merchandising, national display vehicles, digital shelf, retail media, and other customer-specific activation opportunities.
• Manage GCC trade materials, customer communications, activation calendars, and execution tools to ensure consistency with platform and customer strategies.
• Consult on display, bonus pack, and activation budgets to support the right investment levels and maintain visibility to plans, risks, and actions.
• Lead recurring promotional and activation reviews with the Customer Strategy Lead and cross-functional partners, evaluating POS trends, trade-offer effectiveness, competitive activity, and 4P gaps or upside using sources such as Circana, Numerator, household panel, retailer data, and financial inputs.
• Manage and maintain GCC promotional pricing guidance and execution standards, ensuring regular alignment with the Customer Strategy Lead, Net Revenue Management, and Customer Teams.
• Develop trade and execution recommendations for emerging GCC platforms, including promotional strategy, competitive response scenarios, commercialization requirements, and in-market performance versus launch assumptions.
• Serve as the GCC team liaison for incremental customer-team funding requests in partnership with the Customer Strategy Lead, Finance, and Net Revenue Management.
• Support GCC test-and-learn programs by documenting hypotheses, execution requirements, measures of success, results, and recommendations.
• Translate successful customer activations into repeatable playbooks, tools, and execution standards that can be scaled across priority retailers.
• Present activation and promotional topics in key Haleon engagements, including Go-to-Market meetings, customer-team planning sessions, and other business reviews, with periodic opportunities to support direct retailer engagement.
• Maintain current knowledge of the evolving retail environment through regular in-store and online visits, sharing practical implications for GCC strategy and execution.

Outcomes and Measures of Success

Priority-customer plans are supported by clear activation requirements, milestones, owners, and execution tools.

GCC platforms are translated into compelling, coordinated in-store and online programs that customer teams can sell and execute.

Performance reviews provide timely visibility to POS results, promotional effectiveness, risks, gaps, and recommended actions.

Test‑and‑learn programs generate documented insights, and successful activations become repeatable playbooks for broader deployment.

Promotional guidance, trade materials, budgets, and customer‑t –

The Customer…

Location: Berkeley Heights, NJ (Hybrid - 3 days onsite per week)

Salary Range : $105,372 - 144,887 USD annually + bonu