Associate Customer Strategy & Planning Manager - GCC

Haleon plc.; New Jersey; Hybrid; USD 105,000 - 145,000; Full time

Benefits offered by this job

Generous 401(k) plan

Tuition reimbursement

Paid parental leave

Healthcare benefits from day one

Discretionary bonus programs

Job summary

Haleon is seeking a trade marketing professional to support U.S. customer strategy for Growth across GCC platforms.

Based in Berkeley Heights, NJ, the role is hybrid (3 days onsite) and focuses on translating retailer priorities into activation plans, 4P recommendations and measurable in-market learning. You will collaborate with Sales, Marketing, Category and Insights teams, bring 3+ years of relevant experience, strong Excel and PowerPoint skills, and the ability to turn data into actionable

Qualifications

• Bachelor's degree required.
• 3+ years in trade marketing or related CPG field.
• Experience supporting customer-facing plans in U.S. retail.
• Ability to translate data into clear commercial insights.
• Familiarity with Circana or Numerator data sources.

Responsibilities

• Support development of GCC customer plans translating retailer priorities into activation milestones.
• Analyze sales, shopper, and retailer data to inform go-to-market strategies.
• Design and deploy coordinated in-store and online trade offers.
• Coordinate with sales teams to align budgets and activation calendars.
• Lead promotional reviews with cross-functional partners.

Skills

Strong analytical & presentation

Cross-functional collaboration

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Support U.S. customer strategy and commercialization for Growth - Cross Category platforms, including current and future GCC growth platforms. Partner with the Customer Strategy Lead to convert platform strategies into retailer-ready plans, 4P activation, promotional recommendations, execution materials, and measurable in-market learning. Serve as a connector across Sales, Marketing, Category and Insights, Shopper, Analytics, Finance, Net Revenue Management, and Display and Graphics to help GCC deliver one aligned, brand-agnostic approach across priority customers.

Key Responsibilities

• Support development and maintenance of tiered GCC customer plans by translating retailer priorities into activation requirements, commercial milestones, execution timelines, and customer-team actions.
• Analyze sales, shopper, household panel, competitive, and retailer data to identify insights that inform and operationalize GCC go-to-market and 4P strategies.
• Design, develop, and deploy coordinated in-store and online trade offers that align with GCC platform strategy and drive strong customer support.
• Partner regularly with Customer Sales Teams to align business plans with GCC priorities and support off-shelf merchandising, national display vehicles, digital shelf, retail media, and other customer-specific activation opportunities.
• Manage GCC trade materials, customer communications, activation calendars, and execution tools to ensure consistency with platform and customer strategies.
• Consult on display, bonus pack, and activation budgets to support the right investment levels and maintain visibility to plans, risks, and actions.
• Lead recurring promotional and activation reviews with the Customer Strategy Lead and cross-functional partners, evaluating POS trends, trade-offer effectiveness, competitive activity, and 4P gaps or upside using sources such as Circana, Numerator, household panel, retailer data, and financial inputs.
• Manage and maintain GCC promotional pricing guidance and execution standards, ensuring regular alignment with the Customer Strategy Lead, Net Revenue Management, and Customer Teams.
• Develop trade and execution recommendations for emerging GCC platforms, including promotional strategy, competitive response scenarios, commercialization requirements, and in-market performance versus launch assumptions.
• Serve as the GCC team liaison for incremental customer-team funding requests in partnership with the Customer Strategy Lead, Finance, and Net Revenue Management.
• Support GCC test-and-learn programs by documenting hypotheses, execution requirements, measures of success, results, and recommendations.
• Translate successful customer activations into repeatable playbooks, tools, and execution standards that can be scaled across priority retailers.
• Present activation and promotional topics in key Haleon engagements, including Go-to-Market meetings, customer-team planning sessions, and other business reviews, with periodic opportunities to support direct retailer engagement.
• Maintain current knowledge of the evolving retail environment through regular in-store and online visits, sharing practical implications for GCC strategy and execution.

Outcomes and Measures of Success

• Priority-customer plans are supported by clear activation requirements, milestones, owners, and execution tools.
• GCC platforms are translated into compelling, coordinated in-store and online programs that customer teams can sell and execute.
• Performance reviews provide timely visibility to POS results, promotional effectiveness, risks, gaps, and recommended actions.
• Test-and-learn programs generate documented insights, and successful activations become repeatable playbooks for broader deployment.
• Promotional guidance, trade materials, budgets, and customer-team funding requests remain aligned to GCC priorities and governance.
• The Customer Strategy Lead has strong analytical and executional support to make prioritization, investment, and scaling decisions.

Location: Berkeley Heights, NJ (Hybrid - 3 days onsite per week)

Salary Range: $105,372 - 144,887 USD annually + bonus

Why you?

Basic Qualifications

• Bachelor's degree.
• 3+ years of experience in trade marketing, customer strategy and planning, sales, category management, shopper marketing, or a related CPG field.
• Understanding of the U.S. retail environment and experience supporting customer-facing plans or retailer execution.
• Ability to turn multiple data sources into clear commercial insights and recommended actions.
• Experience with syndicated, household panel, retailer POS, and trade promotion data or systems; working knowledge of sources such as Circana, Numerator, or comparable platforms.
• Strong Excel and PowerPoint skills, with the ability to build clear analyses, customer-ready materials, and performance updates.
• Ability to work across functional boundaries, manage multiple priorities, and solve problems with incomplete information.
• Effective written, verbal, and presentation skills.

Preferred Qualifications

• Experience supporting multi-brand, cross-category, or emerging growth platforms.
• Experience with omnichannel activation, digital commerce, retail media, digital shelf, merchandising, or promotional planning.
• Experience supporting priority retailers such as Walmart, Amazon, Costco, Target, or other large U.S. customers.
• Consumer health, OTC, or broader consumer packaged goods experience.
• Demonstrated curiosity, commercial judgment, simplification, interpersonal savvy, accountability, and a bias for action.

Benefits

• generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.
• On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.
• We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Job Posting End Date

2026-11-05

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.