Creative Director

engine; United States; Hybrid; USD 158,000 - 218,000; Full time

Benefits offered by this job

Equity for all employees

Bonus potential

Hybrid work model

Remote work may be available

Job summary

Engine seeks a hands-on creative leader to drive the customer journey across campaigns, websites, lifecycle communications, and in-product experiences. Build an AI-assisted creative operating system to deliver distinctive, high-performing work at scale while safeguarding quality, consistency, and originality.

You will lead designers, editors, and AI specialists, own the production pipeline, explore generative AI, and base decisions on performance signals such as hook rate and conversions.

Qualifications

• Experience leading creative strategy with measurable commercial impact.
• Hands-on fluency with generative AI and creative tools (image, video, voice, workflows).
• Strong direct-response instincts across channels.
• Experience building scalable production pipelines and quality controls.

Responsibilities

• Design the creative production pipeline, including workflows, prompt libraries, reusable components, asset management, tooling, guardrails, and quality assurance.
• Experiment with generative AI, automation, agencies, open-source resources, and emerging production methods to increase creative speed and capability.
• Build frameworks for creative testing, using audience behavior signals to guide iteration.
• Translate brand strategy into performance creative for events, conferences, activations, and in-product experiences.
• Establish testing calendars and learning agendas to improve future decisions.
• Lead and develop designers, editors, producers, and AI-focused specialists while contributing directly.

Skills

Creative leadership

Generative AI fluency

Direct-response instincts

Systems building

Copywriting / art direction

Tools

Generative AI tools

Workflow automation platforms

Job description

Role overview

Lead creative across the full customer journey, from acquisition campaigns and events to websites, lifecycle communications, and in-product experiences. This is a hands‑on leadership role focused on building an AI-assisted creative operating system that can produce distinctive, high-performing work at scale while protecting quality, consistency, and originality.

Responsibilities

• Design the creative production pipeline, including workflows, prompt libraries, reusable components, asset management, tooling, guardrails, and quality assurance.
• Experiment with generative AI, automation, agencies, open‑source resources, and emerging production methods to increase creative speed and capability.
• Build frameworks for creative testing, using audience behavior and signals such as hook rate, hold rate, conversion, and creative fatigue to guide iteration.
• Translate brand strategy into performance creative while developing memorable work for events, conferences, activations, and other in‑person experiences.
• Establish testing calendars, concept logs, and learning agendas so each production cycle improves future decisions.
• Lead and develop designers, editors, producers, and AI‑focused specialists while remaining close enough to the work to contribute directly.

Requirements

• Extensive experience in creative strategy or creative leadership with measurable commercial impact.
• Portfolio demonstrating both experiential or event work and performance-oriented digital creative.
• Hands‑on fluency with generative AI and creative tools such as image, video, voice, and workflow‑automation platforms.
• Strong direct‑response instincts and the ability to diagnose why creative works across different channels.
• Systems‑building experience with workflows, standard operating procedures, production pipelines, and scalable quality controls.
• Strong craft foundation in copywriting, art direction, design, video, or a related discipline, together with comfort using performance data.

Benefits and work setup

• Base pay range of $157,505–$218,000 USD, with equity for all employees; some roles may also include a bonus.
• Hybrid‑hub model, with arrangements varying by role and location; fully remote work may be available for some positions.
• Benefits and perks vary according to employment type and location.