Associate Brand Manager, New Product Launches

Bartesian; Chicago (IL); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Bartesian is seeking an Associate Brand Manager to drive commercialization for new product launches in the Chicago area, with in-office 4 days/week (Mon–Thu) and remote on Fridays. You will partner across R&D, Marketing, Finance, and Operations to shape products from concept to market, own packaging development, and analyze performance to optimize positioning.

The role requires 3+ years in product or brand management, a business or marketing degree (MBA a plus), and strong communication with a

Qualifications

• 3+ years of experience in product management, product marketing, brand management, new product development, consulting, or similar experience.
• Proven track record in managing product innovation or commercialization projects with cross-functional resourcing.
• Strong strategic thinking with a consumer lens.
• Strong verbal and written communication skills.
• CPG experience or knowledge of food and beverage manufacturing a plus.

Responsibilities

• Work closely with the Head of Product to determine market needs and opportunities within assigned product lines (cocktail capsules and related accessories).
• Collaborate with R&D, Marketing, Finance, and Operations to guide new products, line extensions, and renovations from concept through commercialization, ensuring cross-team communication.
• Own packaging development end to end, including briefing designers, reviewing proofs, and identifying new packaging suppliers.
• Analyze market performance, sales data (Shopify, retail channel data), and customer feedback to optimize product positioning and maximize commercial success.
• Partner with Marketing to develop briefs and support go-to-market assets (paid ads, landing pages, social) for launches.
• Track milestones, identify risks, and implement solutions to keep launches on schedule.
• Coordinate with external stakeholders (suppliers, agencies, retail partners) as needed to support go-to-market execution.

Skills

Cross-functional collaboration

Project management

Communication skills

Consumer insights

Education

Bachelor’s degree in business/marketing

MBA or related advanced degree

Job description

Bartesian is seeking an Associate Brand Manager to drive commercialization for new product launches in the Chicago area, with in-office 4 days/week (Mon–Thu) and remote on Fridays. You will partner across R&D, Marketing, Finance, and Operations to shape products from concept to market, own packaging development, and analyze performance to optimize positioning.

The role requires 3+ years in product or brand management, a business or marketing degree (MBA a plus), and strong communication with a