Associate Brand Manager

Downeast Cider House; Boston (MA); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited paid time off

401(k) with 4% company match

Health and dental insurance

Short-term disability insurance

Cider allowance

Job summary

A beverage company in Boston seeks an Associate Brand Manager to drive marketing initiatives for increased brand awareness and distribution. The ideal candidate will have 1-3 years of experience in consulting, project management, CPG sales, or analyst roles. Responsibilities include managing project development, analyzing customer trends, and developing marketing strategies. The position offers competitive compensation and excellent benefits, including unlimited paid time off and a 401(k) with company match.

Qualifications

• 1-3 years of experience in consulting, project management, CPG sales or CPG analyst role.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Exceptional interpersonal skills and ability to interact effectively across functions.

Responsibilities

• Build and execute innovation pipeline through analysis.
• Manage projects through development process, ensuring timely launches.
• Analyze channel and customer mix for distribution strategy.

Skills

Consulting

Project management

CPG sales

Exceptional interpersonal skills

Tools

Consumer research tools

Job description

Position Overview

Title: Associate Brand Manager

Reports To: Brand Manager, Cider

Location: Hybrid, East Boston

Compensation: $60,000 - $90,000 plus annual bonus up to 10% of base salary

Mission

The Associate Brand Manager assists with marketing initiatives that drive brand awareness, trial and distribution. The role analyzes data to develop annual, long‑term and short‑term marketing strategy and plans, and contributes to creative assets.

Responsibilities

• Build and execute innovation pipeline, generating ideas through trend, competitive and category analysis
• Manage projects through the development process, ensuring on time and on budget launches
• Analyze channel and customer mix to inform distribution strategy for new launches
• Streamline item tracking in GS1 and internally
• Execute ad hoc brand partnership requests
• Own Cider House Exclusive line: product development, packaging, launch assets, social, emails, website landing page
• Own Cider House Merchandise: profitable assortment for taproom following brand guidelines
• Own social media calendar: plan posts for Downeast brand, coordinate with innovation brands, manage photographer and copywriter
• Develop and execute advertising and consumer promotion plans to build equity, awareness and trial
• Develop communication materials and brand creative (ex: POS)
• Monitor market trends, consumer trends, competitive activities
• Synthesize findings and develop action plans as needed
• Conduct consumer research: concept testing, insights work, message testing
• Provide standard reporting for owned brand, market/segment and competitive performance weekly/as needed
• Help develop annual brand plan for owned brands, including multi‑year innovation pipeline

Qualifications

• 1-3 years of experience in consulting, project management, CPG sales or CPG analyst role
• Comfortable working in a fast‑paced, entrepreneurial environment
• Exceptional interpersonal skills and ability to interact effectively across functions and organizations
• Ability to manage projects from start to finish

Nice to have

• Proficiency with consumer research and syndicated data (Circana, Nielsen, Kantar, IPSOS, Numerator)
• Product development experience (including creative design)
• Bev alc experience

Benefits

• Unlimited paid time off
• Paid holidays
• 401(k) with 4% company match
• Health and dental insurance
• Short‑term disability insurance
• Company‑wide celebrations, including a summer offsite and holiday party
• Cider allowance

EEO Statement

We are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or any other factor that makes us who we are.

All offers of employment are contingent upon the successful completion of a background check conducted after a conditional job offer has been made.