Associate Manager, Field Marketing

Brobston Group LLC; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Brobston Group LLC in New York City seeks an Associate Manager, Field Marketing to lead local execution of the Champagne & Sparkling brand strategy, focusing on prestige cuvées and image-building activations.

This hybrid role connects Brand Teams, Commercial Sales, distributors, and trade communities, requiring a polished luxury brand ambassador who is comfortable presenting to trade, customers, and sommeliers, with substantial time spent in market.

Qualifications

• Bachelor's degree required.
• 3+ years in field/brand marketing, sales, or related roles.
• Knowledge of Champagne and Sparkling categories and luxury accounts.
• Excellent presentation, communication, and interpersonal skills with trade/sommeliers.
• Commercial acumen, budget awareness, and strong cross-functional collaboration.
• Based in New York City and able to spend substantial time in market.

Responsibilities

• Localize and execute brand programming and flagship activations within New York City.
• Organize and host winemaker visits, trade dinners, tastings, and other high‑impact events.
• Partner with Brand Teams and Market Sales to support activation logistics and account opportunities.
• Spend significant time in the field activating programs and supporting account leads to drive placements and visibility.
• Track A&P spend, support ROI analysis, and contribute to post-activity recaps and market planning.
• Build and maintain relationships with distributors, key customers, local influencers, and the sommelier community.

Skills

Presentation skills

Communication

Interpersonal skills

Field marketing

Budget awareness

ROI mindset

Education

Bachelor's degree

Job description

Summary

The Associate Manager, Field Marketing will lead local execution of brand strategy for the Champagne & Sparkling portfolio in New York City, focusing on prestige champagnes and image-building activations. This hybrid role acts as a connector between Brand Teams, Commercial Sales, distributors, and the local trade community to drive brand affinity, visibility, and profitable growth. The role requires a polished luxury brand ambassador comfortable presenting to trade, customers, and sommeliers and spending substantial time in market.

Responsibilities

• Localize and execute brand programming and flagship activations within New York City.


• Organize and host winemaker visits, trade dinners, tastings, and other high‑impact events.


• Partner with Brand Teams and Market Sales to support activation logistics, POSM execution, and account opportunities.


• Spend significant time in the field activating programs and supporting account leads to drive placements and visibility.


• Track A&P spend, support ROI analysis, and contribute to post-activity recaps and market planning.


• Build and maintain relationships with distributors, key customers, local influencers, and the sommelier community.

Requirements

• Bachelor’s degree required.


• Minimum 3 years of experience in field marketing, trade marketing, brand marketing, sales, or related commercial roles, preferably in wine and spirits, luxury goods, or hospitality.


• Strong knowledge of Champagne and Sparkling categories and familiarity with prestige cuvées and luxury account strategy.


• Excellent presentation, communication, and interpersonal skills with experience engaging trade and sommeliers.


• Commercial acumen, budget awareness, and an ROI mindset, with strong organizational and cross‑functional collaboration abilities.


• Must be based in New York City and able to spend substantial time in market.