Associate Brand Manager

Ferrara; Chicago (IL); On-site; USD 80,000 - 112,000; Full time

Benefits offered by this job

Annual bonus

PTO

Job summary

Ferrara in Chicago is seeking an Associate Brand Manager to oversee day-to-day management of the brand portfolio and support the development and execution of commercial activities. You will help optimize sales, profitability and competitive position while collaborating across functions to advance growth.

The role emphasizes hands-on brand leadership, in-person teamwork, and the ability to deliver go-to-market launches in a fast-paced consumer goods environment.

Qualifications

• Bachelor's degree or equivalent experience required.
• MBA preferred (management or marketing).
• Minimum 3+ years of marketing experience in a US consumer goods company.
• Proficiency with Microsoft Office.
• Experience with IRI or Nielsen data is a plus.
• Proficiency with SAP is a plus.

Responsibilities

• Develop and deploy short- and long-term brand strategy.
• Support portfolio plan with insights and analyses.
• Identify growth opportunities and go-to-market plans.
• Manage portfolio profitability and forecasting.
• Collaborate with Channel Marketing and Category teams on selling stories.
• Plan and execute shopper and consumer marketing campaigns.

Skills

Marketing experience

Project management

Communication skills

Analytical ability

Agility / learning fast

Independent work

Education

Bachelor's degree or equivalent experience

MBA preferred

Tools

Microsoft Office

IRI or Nielsen

SAP

Job description

Work Location: Chicago

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

The Associate Brand Manager (ABM) position is responsible for the day-to-day management of the brand portfolio. The ABM will assist with all aspects of running the business, from strategy development to design and execution of commercial activities, in order to optimize sales, profitability and competitive position.

Ways you will make a difference

• Contribute to the development and deployment of the short-term and long-term brand strategy.
• Assist in development and execution of multi-year portfolio plan by providing appropriate category/consumer/competitive insights and analyses, and by managing key issues and projects in support of business objectives.
• Identify, evaluate and prioritize growth opportunities in partnership with R&D / Consumer Insights, and lead Commercial team in assessing opportunity feasibility and developing go-to-market launch plan.
• Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and monthly performance reporting.
• Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall portfolio strategy, including creation of selling stories and communication / release of sales-related materials to field team.
• Participate in planning and execution of select shopper and consumer marketing campaigns and activities.

Skills that will make you successful

• Strong project management skills: Ability to multi-task and to leverage peer influence to drive projects to on-time completion.
• Strong oral/written communication skills
• Strong analytical ability
• Strong creative & problem solving ability
• Ability to learn quickly, with agility
• Comfort working independently & with ambiguity
• Desire to operate in fast-paced, hands-on environment
• Bias for action & passion for delivering results

Experiences that will support your success

• Bachelor's degree, or equivalent experience
• MBA preferred (in general management or marketing) or
• 3+ years of marketing experience at a US Consumer Goods organization
• Proficiency with Microsoft Office
• Proficiency with IRI or Nielsen a plus
• Proficiency with SAP a plus

What We Offer

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center

Compensation

The salary range for this position is $80,325 to $112,455 annually.