Manager, Customer Marketing

Ferrara Candy Co.; Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Comprehensive benefits

Job summary

Ferrara Candy Co. is seeking a Manager, Customer Marketing to lead channel-focused initiatives that enable profitable sales growth. You will partner with Sales, Brand, Finance, and Commercialization teams to translate shopper insights into customer programs and campaigns.

Strong prioritization and stakeholder management are essential to drive ICP-aligned plans. You will influence across departments, manage budgets, and work on cross-functional teams to develop innovative channel plans while

Qualifications

• Bachelor's degree in Business or Marketing required.
• Minimum 5 years of marketing, sales, or business experience in the CPG industry.
• Experience with syndicated data (IRI, Nielsen) and data-driven marketing.

Responsibilities

• Collaborate with multiple cross-functional groups to execute brand and customer initiatives.
• Represent the voice of sales in strategic initiatives with Marketing and Leadership.
• Develop channel plans and campaigns aligned with brand strategy and budget.
• Manage the customer marketing budget and prioritize spend with account plans.
• Assess go/no-go actions based on strategic viability and market insights.
• Understand markets and consumers to inform plans and growth strategies.
• Handle multiple initiatives and meet deadlines in a fast-paced setting.

Skills

Analytical skills

Fast-paced environment

Strategic thinking

Influence and diplomacy

Cross-functional collaboration

Relationship building

Organizational prioritization

Ownership and accountability

Commercial marketing knowledge

Travel willingness

Education

Bachelor's degree in Business/Marketing

Job description

Select how often (in days) to receive an alert: Create Alert

At Ferrara, Ferrero, Fox’s Burton’s, and The Fine Biscuits Company, we’re loved by people of all generations for the joy we bring—and that joy is crafted by our people. Join us and explore a whole world to discover, where your passion will find its place.

Today, Ferrara is the #1 sugar confectioner in the U.S, with global sales in more than 40 countries. Ferrara boasts a passionate team of over 9,000 employees around the world who deliver and create hundreds of iconic and beloved products.

In the U.S., more than 67 million households annually enjoy our popular brands like NERDS®, Brach’s®, Jelly Belly®, SweeTARTS®, Laffy Taffy®, and Trolli®. In Brazil, Dori has become a household name with snacking products that include brands such as Dori, Gomets, Pettiz, and Yogurte 100. And, in France, Carambar & Co have earned generations of loyal customers through the timeless appeal of iconic candy and chocolate brands such as Carambar, Lutti, Krema, Poulain, Vichy and Terry’s. A privately held company, Ferrara Group is headquartered in Chicago. Ferrara boasts a network of over 30 locations in North America, South America, Europe and Asia Pacific that includes manufacturing, distribution, sales, and R&D facilities.

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

The Manager, Customer Marketing partners across functions to develop and execute customer marketing plans for the assigned Channel. The manager will be a functional extension of the Sales & Brand teams that effectively executes key business initiatives with the goal of enabling the sales force to deliver profitable and sustainable sales growth. This role is integral to the channel’s participation in Integrated Commercial Planning (ICP), a process that ensures the development of strategic, actionable, and aligned business plans. The role requires strong prioritization and stakeholder management to support delivery of channel growth targets.

Partnership with brand teams will include but not be limited to representing the channel on innovation teams and works cross-functionally to develop and execute channel plans for the assigned channel(s) in support of brand strategy.

Ways you will make a difference

• Collaborate with multiple internal cross-functional groups (e.g., Marketing, Finance, Revenue Management, Category Management, Sales Planning, Commercialization team) to execute brand and customer initiatives
• Engage with Marketing and Category Leadership to provide the voice of sales in strategic initiatives
• Engage with Customer teams to develop an understanding of what is needed on-going to support success of sell-in and performance with the customer
• Identify and propose customer-specific product opportunities, building the business case and partnering with the Commercialization team through launch
• Translate national shopper marketing campaigns to customer specific programs; manage the development and execution of campaigns, promotions, and innovation to support business growth within each channel of distribution
• Manage the assigned customer marketing budget, aligning spend with account plans
• Evaluate and recommend go/no-go action based on the viability of a strategic initiative
• Develop a deep understanding of markets and consumers and apply that understanding to developing plans and strategies
• Handle multiple initiatives simultaneously and work under pressure to meet deadlines
• Perform special projects as required

Skills that will make you successful

• Business acumen with strong analytical skills and demonstrated technical competence
• Ability to excel in fast paced high pressure environment
• Positive attitude with intellectual curiosity and eagerness to learn
• Analytical problem solver
• Comfortable pushing others with diplomacy
• Strategic thought leader
• Building strong cross functional relationships
• Resilient / Adaptable
• Soft skill of influence
• Strong interpersonal relationships
• Organized and able to prioritize work effectively
• Personal courage to raise respectful tension
• Self-sufficient as well as a strong team player with a developed sense of ownership
• Commercial understanding of marketing, sales, and operational strategy, planning and budgetary issues
• Willingness to travel as needed

Experiences that will support your success

• Minimum Bachelor's degree, preferably in Business, or Marketing related field
• Minimum 5 years of marketing, sales, or business experience, or equivalent combination of education and experience in the CPG industry required
• Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets, and analytical problem-solving
• Relevant project management or consulting work is preferred
• Experience and skill presenting concepts to multiple audiences, including senior leadership

What We Offer

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center

Compensation

The salary range for this role is $112,283 - $157,196 annually.

EQUAL OPPORTUNITY

We are proud to be an equal opportunity employer. In order to provide equal employment and advancement opportunities to all qualified applicants and employees, employment decisions and opportunities at Ferrara will be based on merit, qualifications, and abilities, without regard to race, color, creed, religion, sex, sexual orientation, gender identity and expression, marital or civil union status, national origin, ancestry, citizenship, age, military or veteran status, disability, handicap, genetic information, pregnancy (childbirth or related medical condition), or on any other basis prohibited by law. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.