Associate Athletic Director for Strategic Communications

Stonehill College; Easton (Northampton County); On-site; USD 60,000 - 80,000; Full time

Job summary

An established industry player in collegiate athletics is seeking a dynamic Associate Athletic Director for Strategic Communications. This pivotal role involves developing a comprehensive communications strategy that elevates the College's athletic brand and engages with various stakeholders. You will oversee the Athletic Communications team, manage media relations, and create compelling multimedia content to showcase the achievements of student-athletes and coaches. If you are passionate about sports and communications and want to make a significant impact in a vibrant athletic community, this opportunity is perfect for you.

Qualifications

• 5 years of experience in athletic communications or marketing preferred.
• Valid Driver’s License required.

Responsibilities

• Develop and execute a communications strategy promoting Stonehill Athletics.
• Oversee media relations and serve as primary spokesperson for the Athletics Department.

Skills

Athletic Communications

Public Relations

Media Relations

Team Management

Content Creation

Education

Bachelor's Degree in Communications or related field

5 years of experience in collegiate athletics

Tools

Digital Media Platforms

Website Management Tools

Job description

Associate Athletic Director for Strategic Communications

Position Title: Associate Athletic Director for Strategic Communications

Posting Number: 2012001311P

Full Time or Part Time: Full Time

Regular/Temporary: Regular

Calendar Type: Calendar Year

Position Type: Staff - Exempt

Preferred Start Date: 02/10/2025

Position Summary

As an integral member of the College’s Athletic Department Administration, Stonehill College seeks a dynamic and innovative leader to serve as the Associate Athletic Director for Strategic Communications. This position is responsible for developing and implementing a comprehensive communications strategy that advances the College’s athletic brand, engages stakeholders, and supports the success of Stonehill’s 23 NCAA Division I athletic programs and over 500 student-athletes. The Associate AD for Strategic Communications will oversee the Athletic Communications team and collaborate with internal and external partners to promote the achievements of student-athletes, coaches, and the College.

Essential Duties and Responsibilities

• Develop and execute a comprehensive communications and public relations strategy promoting Stonehill Athletics, 23 intercollegiate teams, coaches, and student-athletes.
• Serve as the primary spokesperson for the Athletics Department and oversee all media relations efforts, collaborating with the Director of Athletics.
• Build and maintain relationships with local, regional, and national media to enhance Stonehill’s presence and visibility.
• Direct the creation and distribution of multimedia content, including press releases, game recaps, social media updates, and promotional materials.
• Oversee the maintenance, development, and updates of the official athletics website and related digital platforms.
• Ensure consistent branding and messaging across all communication channels.
• Supervise the production of live event broadcasts, ensuring compliance with conference and NCAA requirements.
• Collaborate with external media partners to expand the reach and quality of Stonehill’s broadcast productions.
• Recruit, train, and manage a team of full-time athletics communication and video production staff, graduate assistants, interns, and student workers.
• Provide professional development opportunities to enhance staff skills in communications, technology, and storytelling.
• Partner with internal departments, including Marketing and Communications, to align athletic communications with college-wide initiatives.
• Serve as the primary communications contact with conference and NCAA media relations offices.
• Serve as the primary communications contact for select sports, facilitating media relations, gameday operations, content creation, statistical reporting, and sport-specific communication plans.
• Coordinate all gameday media operations and logistics for home and away athletic events, including the recruitment and hiring of game statisticians, photographers, public address announcers, and broadcast talent.
• Manage the department’s communications budget, ensuring fiscal responsibility and alignment with institutional goals, policies, and procedures.

Education and/or Experience

Preferred Qualifications: 5 years of experience in collegiate athletics or a related external field preferred. Experience in athletic communications, marketing, and sports information preferred. Experience at NCAA Division I preferred.

Licenses/Certifications

Valid Driver’s License required.

Competencies

Intellectual-Technical Skills, Interpersonal-Oral Communication, Interpersonal-Written Communication, Leadership-Managing People, Organization-Diversity, Organization-Ethics, Self Management-Professionalism

Special Instructions to Applicants

Required Documents:

• Resume
• Cover Letter

Optional Documents:

Stonehill College, 320 Washington Street, Easton,
Massachusetts 02357 | PH: 508-565-1000