Assistant AD, Athletics Marketing & Fan Engagement

Oklahoma State University

Stillwater (OK)

On-site

USD 90,000 - 130,000

Full time

3 days ago

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Job summary

Oklahoma State University seeks an Assistant Athletic Director of Marketing and Fan Engagement to lead strategy, organization, and execution of marketing plans for OSU Football, Men's Basketball, and other sports. You will coordinate with coaches, operations, student-athletes, and campus partners to drive fan experience and attendance.

The role directs the Marketing & Fan Engagement team, focusing on talent sourcing, training, and performance measurement, while partnering with analytics to

Qualifications

Proven ability to drive growth in fan experience, attendance, and revenue.
Experience leading marketing and event presentation for collegiate athletics.
Ability to develop and execute marketing plans across multiple sports.

Responsibilities

Lead Marketing & Fan Engagement team to develop and execute plans for OSU Athletics programs.
Collaborate with internal partners (Creative Services, Sponsorships, OSU Spirit) to deliver on fan engagement goals.
Develop and monitor strategies with analytics, fan surveys, and market research to improve attendance and retention.

Skills

Fan engagement strategy

Event marketing

Team leadership

Show control & run-of-show

Graphic support to Creative Services

Education

Bachelor's in Marketing / PR / related field

Master's (preferred)

Job description

The role directs the Marketing & Fan Engagement team, focusing on talent sourcing, training, and performance measurement, while partnering with analytics to

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